This document provides tips on how to promote your brand on LinkedIn. It discusses defining your brand by identifying your values, strengths, and goals. It recommends keeping your profile updated with a photo, headline, summary, experience, and skills. The document also suggests connecting with others by telling a story that inspires and adds value, and engaging with your network for 15 minutes daily. Groups are presented as a way to contribute expertise, share content, and find new opportunities to extend your brand.

1. Promote your brand on LinkedIn
Anu Arora
Owner of Get Hired Training and
Services
www.linkedin.com/in/anuarora
info@gethiredtraining.com

2. Agenda
Section 1: What’s in a Brand
Section 2: Branding through LinkedIn
Section 3: The 7 ways
Section 4: Review who is engaging with you
Q and A

3. Why?
Your LinkedIn profile is:
• Your first impression
• Your virtual handshake
• Your professional online presence

5. What’s in a Brand?
Brand is how we are perceived by others.
Steps to building a brand:
- Identify your values.
- Know your own strengths, skills and expertise.
- Know where you want to go. Examples of future aspirations can be
establishing yourself as an authority in a field, or to be considered as an
influencer, catalyst, thought leader and go-getter, be a trustworthy
employee and more.
- Now match actions and behaviors to your values in a consistent manner
over time.

7. A product can be quickly outdated, but a successful brand is timeless.
Stephen King

9. 5 Sections
Keep your profile basics updated!
• Photo, Headline and URL
• Summary
• Work experience
• Skills
• Recommendations

10. Photo, Headline and URL
• LinkedIn members with photos are 14 times more likely
to have profiles viewed by other members and
employers and 36 times more likely to receive a
message
• Headline is like a title of a news article about you as a
professional.
• With Custom URL, others can find you easily on online
searches

12. Pointers
• Maximize the character length
• Be specific – show, don’t tell
• Brag but never exaggerate or lie
• Have a narrative and a story to tell
• Make it searchable – make it keyword rich

14. Network = 3 degrees of connections + groups
• 1st Degree: People you're directly connected to –
available to connect
• 2nd Degree: People who are connected to your 1st-
degree connections – Connect through Inmail
• 3rd Degree: People who are connected to your 2nd-
degree connections – Connect through Inmail (some
cases directly available to connect)
• Groups: Fellow members in your LinkedIn groups

15. Connect
• Tell a story that inspires an emotional connection
• Be authentic
• Have a unique tone and style
• Be useful – how can you add value?

16. https://www.linkedin.com/feed/follow/

19. 15 minutes a day to stay connected and
engaged
• 5 minutes to engage – like posts, comment and endorse – especially
people you are establishing rapport with. They will notice you.
• 3 minutes to check your own profile – who has visited you and what
are they saying? Are you setting up a right brand?
• 4 minutes to share relevant, interesting, cutting edge articles
• 3 mins to build network – trim and add

21. Recruiter gets the following with Easy Apply
• Brief email with a snapshot of information and a link to the full
application
• Snapshot has:
• Name
• Degree of connection to the recruiter
• No of relevant skills
• Current experience
• Past experience
• Education

23. Best Practices
• Endorsements
• Recommendations
• Supporting and promoting a great content/article
• Having a stimulating conversation about rich professional topic,
supporting, recognizing and prompting others in the process

25. The right groups can help extend your brand
• Platform to contribute with your expertise and
knowledge
• Share relevant content
• Post on discussion threads
• Network with other members
• Advance your learning
• Bring new job opportunities

26. Finally,
You have all the tools to:
- build an effective LinkedIn profile
- grow useful connections
- find jobs on LinkedIn
And,
Promote your brand on LinkedIn
Branding through LinkedIn Student handbook