2. | 2
1. Data collection
88.988
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
90.000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Biểu đồ tăng trưởng của những công ty Growth Hacking
thành công
(triệu
USD)
Nguồn: Báo cáo thường niên Amazon các năm
3. | 3
1. Data collection
Nguồn: Bloomberg
$0
$100
$200
$300
$400
$500
$600
$700
Biểu đồ thực tế
>3000%
4. 4
NỘI DUNG CHÍNH
1. Data collection
2. Data presentation
3. Data-driven desicion
5. |
1
RETENTION
ANALYSIS
SEGMENTATION &
INDIVIDUAL LEVEL
ANALYSIS
FUNNEL
ANALYSIS
Spot & Optimize Key Problem Areas
▪ Where you lose customer?
▪ Why you lose customer?
▪ A/B testing
Stay On Top of Customer Retention
How customer comes back
And how long?
Manage LTV – lifetime customer
value
Find Your Best Performing Customer Segments
▪ Which type of customer perform the best
▪ Optimize your CAC – customer acquisition cost
▪ Watch and learn real-time
▪ Answer usability question
1. Data collection
What to collect
6. |
1. Data collection
• Google Analytics, Crazyegg, Bigquerry,...
• Rawdata
How to collect