Audience Profile

1. Male– 65%
Female– 35%
50% of their audience is under
30 years of age
Working full time– 44%
Unemployed– 13%
Married– 44.2%
Still living at home with their
parents– 29%
32% of them are in debt and
aren't financially confident
Top 3 things they borrow
money for:
1) Student Loan
2) Credit Cards
3) Personal bank loans
What they do
Big users of social media, YouTube,
internet etc. Spending an average of 90.6
hours per month on their smart phone
apps.
66% of them post about something they
have seen on TV or a movie.
Only 53% of them enjoy reading.
They spend an hour at the most listening
to the radio and this is usually because it
is on during long car journeys.
They are the mostly likely to stream
music with 45% of them streaming.
90.12 million People (29% of the
population) in the US watch
documentaries.
Spend a very limited amount of time
outside doing activities:
80% of them play computer games
92% of them watch TV for at least 2
hours a day.
34% of them have never flown a kite,
40% have never made a daisy chain and
26% climbed a tree
How they spend their money
The average salary for the whole of the
UK is £26,500, this includes everyone but
56% of the target audience of channel 4
(18-30 year olds) are earning this or less.
The average household spends a total of
£1,217 a year on clothing and footwear,
our target audience spends up over this
amount.
Women spend up to two thirds of their
disposable income on fashion and
clothes whereas men spend up to a
quarter.
Music
84% of them spend less than £10 on
music per week.
People aged between 18 and 30 listen to
artists or bands that started their careers
in 2000, on average.
The most popular bands or artists for our
target audience range but include: B.o.B,
2 Chainz, Arctic Monkeys, John Legend,
Mumford and Sons and Madonna.