This document provides details on the rationale, pitch, and content for an interior design magazine. The primary research found that females were more interested in interior design than males. The magazine will feature affordable design ideas inspired by magazines like Architectural Digest. Celebrities will be asked to design rooms to generate publicity. Images will be created using Homestyler and edited in Photoshop. The goal is to make high quality interior design accessible to more people with a lower budget.

1. RATIONAL
Primary research: for my primary research I used questionnaires and gave them to a group of 7
people.The results were fair showing accurate representation of who is interested in what. When
reviewing the questionnaires I saw that females were more interested in interior design than males
were. I know from my results that the majority of the magazine will be female but with the small
minority of males.
Secondary research: within my secondary research I looked at the reviews of other interior design
magazines and the way the layout of the magazine is built. Magazines such as Architectural digest
have the advantage of having celebrity's on the cover and giving their audience the inside of their
homes.To generate publicity and grow my audience I will ask certain celebs to design a room and
give their take on my designs.
Contributors: I will use my own designs for this magazine which were all designed on Homestyle,
this magazine publishing company I am using is Denis publishing which is a independent publishing
company who fit the needs of both genders.

2. RATIONAL
Location: I am going to be using a website called home styler to design my houses and rooms.
Therefore there really wont be a location for shooting pictures.
Equipment:The equipment I will be using is a mac computer to design my house, photoshop or in
design to create the magazine itself an using blogger to upload it.
Costing equipment and crew: there wont be any crew so that costing will be ruled out.

3. PITCH
My chosen genre for my magazine is interior design, there are magazines that inspire me are
architectural digest, Elle décor and world of interiors. I've decided to do an interior design magazine
because out of all the magazine genres interior design is less popular to the likes of fashion and
lifestyle or movie magazines like Empire. I want to create a magazine that will be more cheaper and
have cheaper products but with good quality designs for people with less money who wont be able to
spend £200 on a rug of £3000 on a sofa.The reason for this is because I want to widen the interior
design audience. I think it would be beneficial to your company because it would bring good publicity
by the good ideas for the fraction of the prices millionaires would pay. My target audience could be
anyone from the age of 20-50 or it could be anyone who wants to read it because it will have that
balance between words and pictures which would be appealing to the younger generations and
inspire them to take pride in their future house.The publisher I will use is Harris publishing with is an
independent publishing company.

4. THE PROPOSAL
The original idea for my magazine was to create an interior design magazine which was affordable
for everyone, there will be affordable furniture, lighting and fixtures.The magazine will be of high
quality with a good layout to draw the target audience in with the intentions of expand the initial
audience.The content on my magazine will be created on home styler which is an interior design
website and all credits will be given as it wouldn’t be possible without it.When planning out how I
will accomplish this I had to face the fact of how my audience would grow, so I've taken the ideas
of Architectual digest and Elle décor by asking celebrity's to give their opinions on my designs. I
will use images from my designs and haver a balance between images and text.The regulations in
the magazine industry is copyright.

5. Secondary
content
These images inspired me when I made my
images but I decided not to use them in my
final design as I wanted to create a unique
piece of work.

6. Flat plan design
‘’Some of the
most amazing
designs for
affordable
prices’’
Issue 12
September 10, 2018
Reviews from top
interior designers

7. 1110
This design is one house, I used natural colors for this
design. I think it is appealing to people who live a
natural life.This living room/kitchen/ dining room is all
open to center the light and create an appealing room
When designing the bedroom for this house I
wanted something that would carry on the theme
of the house so I added plants to create a peaceful
environment.
All credits go to www. Homestyler.com for allowing
me to create such amazing designs.
Exclusive interview with Kelly
Hoppen about our designs on
our website
www.interiorweekly.co.uk

8. TREATMENT
On my flat plan design for the front cover I have only used minimal words so it would appeal to the
younger generation by then there will be more wording on the inner page.Also on my flat plan
design there is a modern theme to it because I want to carry on the theme of the house through the
magazine and signifies a dystopian society,The cinematography in my pictures will mostly be
longshots to get the effect of the whole room.The setting in these pictures will be a open living
space with kitchen and dining room and also a bedroom.The fonts on my page will be franklin gothic
book and the color scheme will be black with the colors of the rooms.There is a mix of informal and
formal language to register a bond between the reader and the magazine so they will feel
comfortable reading it.

9. PREPARE CONTENT
My magazine will be published by Denis publishers which is a independent publishing company.
When creating the magazine I had to think of a way to fit my target audiences needs in, I have to
review my questionnaires and see what they wanted to to be like ei: price, when it should be brought
out and most importantly wording because I started off with a majority of women around the age of
30 – 50 who i thought would read my magazine but in order to widen that I would have a balance of
images and words.The images I used in my magazine are all designed by me on Homestyler but in
order to get the right sized images I have to crop out the search bar from my search engine and the
addons that are on the homestyler website.The quality of the images are the best I could get them, I
used a longshot to get the full rooms in so the audience could see every detail in like plants and
pictures and cushions.