This document outlines how to effectively conduct a Q&A session to drive business goals like generating leads, increasing exposure, and creating compelling content. It recommends using a service called AnswerStage that allows editorial control over questions, pre-answering, screening questions, and hosting live or pre-recorded Q&A sessions on Twitter. The service measures success through metrics like registrants, questions asked, Twitter engagement, and lasting transcripts. It provides options for large, prepped, or ongoing question formats to showcase thought leaders.

1. The Best Way to Q&A

2. What We Do
 We help highlight personalities and innovative
thinking within companies to create a positive
impression that drives awareness, leads and
sales.

3. Your Vision

4. The Reality

5. You need: Editorial Control

6. Screening &
Moderation

7. Question Queue

8. Business Goals
 Showcase Thought Leaders
 Generate Leads
 Drive Traffic – before, during, and after
 Create Compelling Content
 Increase Exposure and Followers on Twitter

9. Origin

10. The New Landscape
Twitter Chat
#hashtags
Live Blogging
Curation,
Commenting,
and Publishing

11. Stage
Backstage
Registrant
s
Participants
Panelists
Moderator
Answers Questions
#QandA
Chat

12. AnswerStage Advantages
 Editorial Control
 Pre-collecting and pre-answering questions
 Not restricted to 140 characters
 Live user-to-user chat (optional)
 Embedded
 Drives traffic to your site or client’s site
 Lasting value on Twitter
 Lasting value as published transcript

13. Production Options
 Large-scale, live Q&A and Twitter chat - fielding
questions from many people on the fly
 Prepped interview–host presents questions to
guest ahead of time. They are pre-answered,
reviewed, and broadcast at a specific time.
 Hybrid of pre-answered & live questions
 Ongoing Ask-me-anything (AMA) format. Answer
questions over a longer time period – from a few
hours to a few weeks.

14. Phases of an Event
Promotion
Pre-collection
Pre-answering
Live
Published Transcript
Time

15. Measuring Success
 Record of all registrants
 Archive of all question
 Total visitors
 Total minutes
 Twitter engagement
 Followers
 Retweets
 Total exposure
 Post-event transcript
 SEO optimized
 Cross-promoted with other content

16. Answering a
question backstage
with option to Save,
Broadcast and
Tweet

17. AnswerPic image on
Twitter

18. Backstage Stream, Queue and Configuration Options