This mini case study on L'Oreal was done as a part of marketing internship under Prof. Sameer Mathur

2. Founded by Eugene
00 Schuller in 1909
Started with selling
. hair dyes to
hairdressers

6. Advertising
Sales
Promotion
Events and
Experiences
Public
Relations
Online
Marketing
Mobile
Marketing
Direct
Marketing
Personal
Selling
Communication
Mix

7. Printed
Ads

9. Events bring brands to life

11. RTR network used to promote the brand

12. PR helps L’Oreal to reach hard-to-get buyers

13. Online Channel- Destination Beauty

14. Makeup Genius- a virtual makeup tester

17. Approach in the middle east
L’Oreal has developed a careful blend of the IMC tools in Middle-east-
• Named Najwa Karim, known as “shining star” of the arab world as
its brand ambassador
• Launched its first e-commerce platform in the middle east by
partnering with Mooda.com

18. Brand ambassadors

19. The Legendary Slogan
Because
Are Worth
It!!The timeless appeal of the slogan has helped the
brand to develop a line of celebrity endorsements.

20. Summary

21. DISCLAIMER!!!
Created by Anshi Madhwar, GBPUAT
Pantnagar, during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.