This is based on Unilever's case study on digital marketing and is a part of marketing internship under Prof Sameer Mathur, IIM Lucknow

3. #1

5. History of Unilever

6. History of Unilever

8. Digital Communications is core of…

9. Mobilemarketing
Onlinemarketing
Word-of-mouth marketing

10. World’s #1 male grooming brand, launched in 1983

11. Ads on male-dominated channels Super BowlSuper Bowl
commercial
MILLION+views
https://youtu.be/aVxYSeZp8Z4
THEAXEEFFECT.COM

12. Personal targeted marketing messages
Yearly launch of new fragrance
Light-heartedtone
appealstoyoungmen

13. Dermatologist Recommended brand
Launched in 1957

14. Spoke personally to target female consumers
Smashed stereotypes by creating PR buzz

15. Aimed at helping women of
ALL AGES feel better
about their looks
You’re more beautiful than you think

16. Self esteem promotion on
BOUGHT ad space from
for +ve ads
Self esteem promotion on

18. Sets WRONG example
RISK of –ve comment going VIRAL

19. Houseofbrand
Each brand is
INDEPENDENTLY build
Each brand’s ads are
to reflect the
unique interests
and needs of
TAILOR-MADETAILOR-MADE
CONSUMERS

20. Summary

21. Created by Anshul Dewangan, IIT Madras, during a Marketing
Internship under Prof Sameer Mathur, IIM Lucknow