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Mini Case Study On L'Oréal
Originated in Paris in
1909, By Eugene
Schueller as a hair dye
selling company
Integrated marketing
communications (IMC) is an
expansion of
existing marketing strategies, to
optimize the communication of
a consistent message of the
company's brands to
stakeholders.
Coupling methods together improves communication as it harnesses the benefits of
each channel, which when combined together builds a clearer and vaster impact than
if used individually
• Creative Communication using messages
• Integrated Personal and Mass Communication
L'Oréal IMC Strategies Stand Out from the rest of the
brands due to :
• Integrated Traditional and mass media
• Excellent Brand Ambassadors
Micro Model:
Micro Communication is the
art of small scale,
interpersonal communication
It is the type of
human communication that
determines your worth
Macro Models:
Used when Communications
Concentrate on Specific Consumer
Responses. Uses Hierarchy models
involving cognitive, affective &
behavioral responses
L'Oréal Paris Revolutions the
advertising world with a
legendary Slogan of
‘ Because I am
worth it “
Hence targeting the Women
to Spend Money for these
beauty products.
Various Sales Promotion Strategies
Promoting its brands in events such as Paris Fashion week , Cannes Film festival and many more such events
Involves well though
out programs.
For Example : The
Rent Runway Projects
help promote and at
the same time invoke
positive opinions
about the targeted
costumers
Through various platforms
such as:
Mooda.com
NYKKA.COM
Facebook, Twitter, Snapchat]
Teamed with Facebook to
start a beauty channel called
“Destination Beauty”.
In 2014, L'Oréal launched Make up genius App that allowed women to test
different looks and products
Najwa Karam , a top
Lebanese singer
So Couture Eid look
Campaign 2014
Created by Bharat
Maniam, VIT
Vellore, during a
marketing
Internship under
Prof. Sameer
Mathur, IIM-
Lucknow

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L'oreal mini case study (IMC)

  • 1. Mini Case Study On L'Oréal
  • 2. Originated in Paris in 1909, By Eugene Schueller as a hair dye selling company
  • 3.
  • 4.
  • 5.
  • 6. Integrated marketing communications (IMC) is an expansion of existing marketing strategies, to optimize the communication of a consistent message of the company's brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually
  • 7. • Creative Communication using messages • Integrated Personal and Mass Communication L'Oréal IMC Strategies Stand Out from the rest of the brands due to : • Integrated Traditional and mass media • Excellent Brand Ambassadors
  • 8. Micro Model: Micro Communication is the art of small scale, interpersonal communication It is the type of human communication that determines your worth Macro Models: Used when Communications Concentrate on Specific Consumer Responses. Uses Hierarchy models involving cognitive, affective & behavioral responses
  • 9.
  • 10.
  • 11. L'Oréal Paris Revolutions the advertising world with a legendary Slogan of ‘ Because I am worth it “ Hence targeting the Women to Spend Money for these beauty products.
  • 13. Promoting its brands in events such as Paris Fashion week , Cannes Film festival and many more such events
  • 14. Involves well though out programs. For Example : The Rent Runway Projects help promote and at the same time invoke positive opinions about the targeted costumers
  • 15. Through various platforms such as: Mooda.com NYKKA.COM Facebook, Twitter, Snapchat] Teamed with Facebook to start a beauty channel called “Destination Beauty”.
  • 16. In 2014, L'Oréal launched Make up genius App that allowed women to test different looks and products
  • 17.
  • 18. Najwa Karam , a top Lebanese singer So Couture Eid look Campaign 2014
  • 19.
  • 20.
  • 21. Created by Bharat Maniam, VIT Vellore, during a marketing Internship under Prof. Sameer Mathur, IIM- Lucknow