4. 1.GENERAL
1.Name this famous corporate which get its
name from a brute race mentioned in Jonathan
Swift's novel "Gulliver's Travel"?
YAHOO!INC
5. 1.GENERAL
2.The Boston Consulting Group introduced
the growth-share matrix in the early 1970s.
What is the common terminology for the
four quadrants of the famous BCG matrix?
CASH COWS,STARS,DOG,QUESTION
MARK
6. 1.GENERAL
3.Which famous home appliances company
started in 1901 with the introduction of its
first product - Lux lamp, a kerosene lamp
for outdoor use?
ELECTROLUX
16. STOCK MARKET
1. The market where share transactions take place
outside the stock exchange or after the trading
time?
KERBMARKET
2.What are the illiquid stocks that do not follow the
SEBI rule called?
Z- STOCKS
17. INFORMATION
TECHNOLOGY
1.Which portal launched by Sabeer Bhatia takes its
name from the Urdu word for “heart’s desire”?
ARZOO
2. What does vaio as in the name of Sony laptops
stand for?
Video audio integration operation
.
18. MARKETING
1. Name The Type Of Marketing In Which Requires A
Minimal Investment But Yields Maximum Results?
Guerrilla Marketing
2. What Is Known As Changing The Brand Name Of One
Company To Another Brand Name ?
Ubiquity
19. SPORTS
1.The Range Of Reebok Footwear And Apparel For
Children Are Sold Under What Name?
Weebok
2.Who Was The First Cricketer To Carry Commercial
Sponsorship On His Bat?
Adam Gilchrest
20. BOOKS
1.”Beyond Boundaries” Was Written Which
Industrialist?
Lord Swaraj Paul
2. In Which Book Marketing Legend Peter F.
Drucker First Coined The Term Privatization?
The Age Of Discontinuity
21. ECONOMICS
1.AMRTYA SEN WON NOBEL PRIZE FOR HIS RESEARCH ON WHICH
FIELD OF ECONOMICS?
WELFARE ECONOMICS
2.WHAT IS TRIPS?
TRADE RELATED INTELLECTUAL PROPERTY RIGHTS
