CHAPTER 3 DISCUSSION QUESTIONS1) Why does Starbucks exemplify what Drucker considered to be trueinnovation?2) What are Dru...
INNOVATION“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.”                  PETER DRUCKER-A CHANGE IN THE THOUGHT PRO...
INNOVATION IS ABOUT:1) PARADIGM CHANGE: CHANGING PEOPLE’S MINDSET.     -PARADIGM: A STANDARD SERVING AS A MODEL.2) BREAKIN...
WHY DOES STARBUCKS EXEMPLIFY WHAT DRUCKER     CONSIDERS TO BE TRUE INNOVATION?
PARADIGM CHANGESTARBUCKS CHANGED OUR EXPECTATIONS ABOUT THE FAST              FOOD COFFEE INDUSTRY.BEFORE STARBUCKS:-COFFE...
JACK KEROUAC (ON THE ROAD)                         INTRODUCED THE PHRASE “BEAT                             GENERATION” IN ...
STARBUCKS PROBLEMS
1) TOO MANY STORES2) POOR EMPLOYEE TRAINING3) HONEYMOON EFFECT4) BETTER COFFEE COMPETITION5) BRAND CONFUSION
1) TOO MANY STORES•12,500 STORES IN U.S.  •$10.7 BILLION IN SALES.•6,772 DUNKIN DONUTS IN U.S.  •$6 BILLION IN SALES.
2) POOR EMPLOYEE TRAINING              FEBRUARY 26, 2008STARBUCKS NATIONWIDE EMPLOYEE TRAINING DAY           “I NEED MY ST...
3) HONEYMOON EFFECT
4) INCREASED COMPETITION
WWW.DUNKINBEATSTARBUCKS.COM-A&G RESEARCH, INC. CONDUCTED 2008 TASTE TEST.-54.2% PREFERRED DUNKIN DONUTS-39.3% PREFERRED ST...
5) BRAND CONFUSION
MYSTARBUCKSIDEA.COM
NIKE FREE-ALLOWS THE MUSCLES IN THE FOOT TO GAIN STRENGTH BY PROVIDING LESS CONSTRICTION.-INTRODUCED IN 2004 AFTER NIKE RE...
Drucker chapter 3
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Drucker chapter 3

  1. 1. CHAPTER 3 DISCUSSION QUESTIONS1) Why does Starbucks exemplify what Drucker considered to be trueinnovation?2) What are Druckers 4 basic questions about innovation?3) What company (other than Apple) do you consider to be innovative?Why?4) What is systematic abandonment?5) How did the companies, Kimberly-Clark & Peapod, use systematicabandonment?6) Drucker taught the first US business course on innovation at whatuniversity & in what year?7) What are Druckers 7 key sources of opportunities?8) What is Jaipur Foots prosthetic priced at?9) What was the critical innovation that morphed Scott lawn Care into asuccessful company?10) What companys mission is to "create a better everyday life for themajority of people?"11) What was the first fluoride toothpaste?12) What was Colgates breakthrough product?13) Define: first owner of the space, space definer, niche players, lastbuggy whip manufacturers.
  2. 2. INNOVATION“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.” PETER DRUCKER-A CHANGE IN THE THOUGHT PROCESS FOR DOINGSOMETHING, OR THE USEFUL APPLICATION OF NEWINVENTIONS OR DISCOVERIES.
  3. 3. INNOVATION IS ABOUT:1) PARADIGM CHANGE: CHANGING PEOPLE’S MINDSET. -PARADIGM: A STANDARD SERVING AS A MODEL.2) BREAKING FREE FROM YESTERDAY AND CREATINGTOMORROW.3) MAKING A PRODUCT/SERVICE BETTER.4) INCREASING VALUE.
  4. 4. WHY DOES STARBUCKS EXEMPLIFY WHAT DRUCKER CONSIDERS TO BE TRUE INNOVATION?
  5. 5. PARADIGM CHANGESTARBUCKS CHANGED OUR EXPECTATIONS ABOUT THE FAST FOOD COFFEE INDUSTRY.BEFORE STARBUCKS:-COFFEE WAS SOMETHING WE GOT BETWEEN PLACES (HOMETO WORK, WORK TO KIDS’ SPORTS GAMES, ETC.)AFTER STARBUCKS:-COFFEE BECAME A GO-BETWEEN DESTINATION. PEOPLESTOPPED IN STARBUCKS & STAYED.
  6. 6. JACK KEROUAC (ON THE ROAD) INTRODUCED THE PHRASE “BEAT GENERATION” IN 1948 TO CHARACTERIZE THE UNDERGROUND, ANTI-CONFORMIST YOUTH GATHERING IN NEW YORK AT THAT TIME.“BEAT GENERATION” WAS TRANSFORMEDTO “BEATNIK” BY THE MEDIA IN THE LATE 1950’S & EARLY ’60’S TO CHARACTERIZETHE ATTITUDE OF THEHIPPIE GENERATION.
  7. 7. STARBUCKS PROBLEMS
  8. 8. 1) TOO MANY STORES2) POOR EMPLOYEE TRAINING3) HONEYMOON EFFECT4) BETTER COFFEE COMPETITION5) BRAND CONFUSION
  9. 9. 1) TOO MANY STORES•12,500 STORES IN U.S. •$10.7 BILLION IN SALES.•6,772 DUNKIN DONUTS IN U.S. •$6 BILLION IN SALES.
  10. 10. 2) POOR EMPLOYEE TRAINING FEBRUARY 26, 2008STARBUCKS NATIONWIDE EMPLOYEE TRAINING DAY “I NEED MY STARBUCKS.” “THEY DON’T SHUT DOWN MCDONALDS FORTRAINING, OR EVEN, DUNKIN’ DONUTS. TRAINING IS DONE WHEN YOU FIRST START & THEN CONTINUOUSLY ONWARD.” ANONYMOUS
  11. 11. 3) HONEYMOON EFFECT
  12. 12. 4) INCREASED COMPETITION
  13. 13. WWW.DUNKINBEATSTARBUCKS.COM-A&G RESEARCH, INC. CONDUCTED 2008 TASTE TEST.-54.2% PREFERRED DUNKIN DONUTS-39.3% PREFERRED STARBUCKS-6.3% EXPRESSED NO INTEREST
  14. 14. 5) BRAND CONFUSION
  15. 15. MYSTARBUCKSIDEA.COM
  16. 16. NIKE FREE-ALLOWS THE MUSCLES IN THE FOOT TO GAIN STRENGTH BY PROVIDING LESS CONSTRICTION.-INTRODUCED IN 2004 AFTER NIKE REPRESENTITIVES OBSERVED NIKE SPONSORED TRACKATHLETES TRAINING BAREFOOT.-NUMBERING SYSTEM INDICATES THE CUSHIONING OF THE SHOE.-FREE 3.0 IS LEAST CUSHIONED MODEL & FREE 7.0 IS MOST CUSHIONED. NIKE PLUS-A COLLABORATION BETWEEN NIKE & APPLE.-LAUNCHED MAY 2006.-A DEVICE WHICH MEASURES & RECORDS THE DISTANCE , PACE, CALORIES BURNED OF AWALK/RUN.

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