Media Poster Analysis

1. Within the films plot, Rebecca gets heavily into dept. The
creator of this poster has inserted a witty line in order to
grab the target audience’s attention. In modern day
shopping using ‘credit’ is mostly used and not cash.
‘Putting it on the plastic’ is a well known sentiment
especially linked to females when they shop e.g. younger
teenage girls ‘dad’s credit card’. Like the Devil
wears Prada,
this film also
features the
plain white
background
symbolising
Unlike the
cleanliness,
Devil Wears
purity and
Prada, this
femininity.
film states
Females being
its time of
the target
release.
audience.
Rebecca on the
poster appears
clean and very
A confession of a feminine.
Shopaholic is
based on shopping
and adhering to
stereotypes that
appeals to females
Like many in its
in general,
genre the film
homosexual men
lacks any
and metro sexual
substantial film
men. The various
reviews or any
shopping bags
persuasion to
indicated that she
watch it. This
has not done
maybe because
regular shopping
the creators
but spent a lot of
know that the
money, tying in
target
with the films
audience
theme and the
would be
main story line
drawn in by the
that she spends all
stylish female,
her money
shopping bags,
shopping.
The colour red also makes another and white
appearance. Red is the symbol for background.
love, romance, passion and sexual
attraction, all of which feature in
this film.