Resume

1. ANNETTE LARKIN
703.772.6427
larkinannette@yahoo.com
PROFILE
Communications professional with expertise in strategic media counsel related to healthcare,
issue/advocacy campaigns and developing public/corporate partnerships. Experience includes
progressively senior positions in global and boutique PR agencies, Capitol Hill (Senators Al Gore
and John Kerry) and presidential campaigns (Clinton Gore ‘92, ’96, 2016 Democratic Convention).
Skilled at working with diverse constituencies domestically and internationally.
SKILLS
o Proven track record of securing high profile and specialty media coverage
o Develop and implement objective-focused communications plans, including announcements
of global late phase clinical trials which involves comprehensive coordination of government
agencies, funders, academic and community stakeholders
o Crisis management
o Expertise in MS Word, Excel, PowerPoint
o Draft newsletters, speeches, opeds, press releases and online content
o Digital marketing and website development
o Event/press conference planning
o Media training
PROFESSIONAL EXPERIENCE
AJL Consulting, Principal 5/09-present
Clients: CONRAD, a non-profit HIV prevention drug developer, the President of Mongolia, Mount
Sinai’s Center to Advance Palliative Care, Bracket Global, law firms Kaiser, LeGrand & Dillon and
Richards, Kibbe & Orbe, White House Turnaround Arts Program, Bark & Co.
Key Responsibilities and Achievements
• Serve as in-house communications director, and as such, develop objective focused
business strategy, to include high level stakeholder engagement, development of
communications plans, thought leadership events, digital and traditional collateral and crisis
management.
• Eliminated an international media crisis for the President of Mongolia, allowing him to
successfully win a second term

2. • Secure profiles, oped placements and positive media coverage in traditional and online
media outlets
• Developed business outreach plan to secure cybersecurity and litigation clients on behalf of
law firm clients
Rational 360 Public Relations, Partner 9/04-5/09
Clients: National Building Museum, CONRAD, United BioSource/Express Scripts, Zuckerman
Spaeder LLP, Paul Hastings LLP
Key Responsibilities and Achievements
• Event planning and media management for the National Building Museum during the
Vincent Scully awards for the Prince of Wales and the Aga Khan
• Represented global and boutique law firms – secured extensive media coverage for
attorneys, and created marketing material including brochures and website copy
• Business development for the firm, and on behalf of clients
• Mentored and managed junior staff
Fleishman-Hillard, Media Manager 11/00-9/04
Clients: White House Office of National Drug Control Policy, U.S. Mint, National Association of
Chain Drug Stores, American Financial Services Association
Key Responsibilities and Achievements
• Developed corporate partnerships with Safeway, IHOP, local transit systems, Target, and
other businesses on behalf of U.S. Mint to support circulation of the Golden Dollar
• Secured extensive media coverage on behalf of a variety of local DC non-profits and
associations.
• Public/private partnerships developed for the White House Office of National Drug Control
Policy to expand strategic messaging opportunities and positive media coverage for anti-
drug campaigns
Burson-Marsteller, Senior Associate 3/93 – 6/94 and 9/97-10/00
Clients: King Faisal Foundation, Rolex, Eli Lilly, Astra Zeneca, McDonnell Douglas, National
Manufacturers Association
Key Responsibilities and Achievements
• Served as client lead for Saudi royal family’s charity, managed budget, media and contracts,
staffed top tier reporters on visits to the Kingdom
• Coordinated several successful grassroots lobbying campaigns to support/defeat legislation

3. • Conducted media training and secured extensive positive media stories in top tier outlets
• Coordinated national campaigns with the objective of destigmatizing mental illness and
educating women about early breast cancer detection
Clinton-Gore Campaign, Finance and Field Director 1992 and 1996
Key Responsibilities and Achievements
• Served as Finance Director during ’92 primaries and managed all aspects of fundraisers
• Led all field initiatives in Bucks County, PA and San Diego, CA during the 92 and 96 general
elections
• Contributed to game changing fundraising and a two term president
• Recruited and managed close to 1000 volunteers for field efforts
• Negotiated with veterans, law firms, teachers and unions for volunteers, venues and in-kind
contributions
Harris Wofford for Senate Campaign, Staff Assistant 9/91-11/91
• Worked for political consultant James Carville and assisted with get out the vote
Senator Al Gore, Press Intern and Legislative Correspondent 5/91-9/91
• Served as assistant to Senator’s press secretary
• Aggregated daily media clips and provided them each morning to Senator Gore
• Wrote a weekly legislative roundup newsletter
Senator John Kerry, Assistant to Legislative Director 7/89-9/90
• Wrote constituent letters, drafted floor statements, made fundraising calls with the Senator
and worked on his weekly cable show
• Staffed the Senator at numerous events
Congresswoman Connie Morella, Staff Assistant 1/87-9/89
• As the congresswoman’s representive on the House Post Office and Civil Service
Committee, responded to constituent calls and letters, managed committee members’ votes,
staffed hearings
EDUCATION
University of Maryland, B.A. Radio TV and Film
Other:
• Guest lecturer at Georgetown University for graduate program in communications
• Currently participate in fiction and memoir writing workshops