1. MICHAEL S. TRAUPMAN
1606 Street Road • New Hope, PA 18938 • (610) 533-0310 • mstraupman@aol.com
Energetic management professional with a track record of improving business operations and
organizational sustainability through strategic leadership, collaborative management, and the cultivation of
new resources. Strong background in both non-profit management and as a creative marketing and public
relations executive Skills include management, communications, and fundraising with a proven track
record of translating strategic planning into real-world implementation.
PROFESSIONAL EXPERIENCE
CIVIC THEATRE OF ALLENTOWN, Allentown, PA 2010–2015
A historic, non-profit community arts center, the area’s leading producer of live theatre, a pioneering art house
cinema, and home of the longest continually operated K-12 theatre education program in the region.
Managing Director (2011-2015)
Interim Development and Marketing Director (2010-2011)
Revitalized historic community arts center by restructuring administrative staff and implementing industry best
practices. Stabilized organizational finances through expanded programming, efficient use of resources and
creative partnerships. Created outreach efforts that strengthened relationships with the broader community and
maximized the theatre’s visibility. Developed and executed the theatre’s annual $1.1 million operating budget.
Directed operations, facilities, development, special events, advertising, marketing, communications, and media
relations. Served as artistic director of Civic’s Art House Film series. Managed up to six direct full-time reports, 14
part time staff, volunteers and interns.
• Implemented industry best practices for development/fundraising efforts, which increased contributed
revenue by 33% over 3 years and corporate sponsorships by 25%.
• Co-authored and submitted a Redevelopment Assistance Capital Program Grant Application and
Business Plan to the Commonwealth of Pennsylvania and successfully lobbied the State to award Civic
$2 million -- the largest grant in the organization’s history.
• Collaboratively rebuilt Civic’s financial recordkeeping and accounting systems, reversed years of income
losses and led Civic to two consecutive years of operating surpluses.
• Developed a long-range strategy for sustainability by spearheading the development of the organization’s
first complete strategic plan and facilities master plan.
• With limited resources, created stronger visibility and a 23% increase in audience admissions through
the implementation of a comprehensive media plan that utilized media partnerships and emerging
technologies such as behavioral targeting.
• Redeveloped the theatre’s website to include both online ticket sales and class registration and
implemented a CRM for tracking communications with patrons and donors. Online sales increased to
50% of overall earned revenue in less than 2 years.
• Expanded Civic’s special events programming to include friend-raising and fundraising events both on
and off Civic’s cultural campus resulting in a 55% overall increase in special events income in one year.
• Increased attendance at Civic’s Art House film series by 23% by adding alternate content and
redeveloping Civic’s Theater514 to include an art gallery and state-of-the art 91-seat ADA accessible
screening room.
• Devised and led Civic’s campaign to purchase two cutting-edge digital cinema systems. Negotiated
a 3-year partnership agreement with Muhlenberg College to assist in digital conversion and to increase
participation by the College at Civic. Raised $200,000 in less than 4 months. Purchased two cutting-edge
digital projection systems.

2. MICHAEL S. TRAUPMAN (610) 533-0310 • Page two
INDEPENDENT MARKETING COMMUNICATIONS CONSULTANT, Allentown, PA 2009–2010
Worked with clients to implement marketing initiatives that solidify and grow their position in competitive marketplace.
Maximize resources with emphasis on social networking, electronic communications, and sustainable marketing strategies.
CEDAR CREST COLLEGE, Allentown, PA 1993–2009
Non-profit women's college founded in 1867 offering bachelor's and master's degrees for traditional and non-traditional
students; $43M operating budget; $45M revenue; 408 employees (administrative and faculty).
Executive Director of College Relations (2003–2009)
Director of College Relations (1997–2003)
Assistant Director of College Relations (1996–1997)
College Relations Associate (1993–1996)
Reinvented and stabilized cohesive brand image and expanded visibility through high-quality, consistent public
relations initiatives and media campaigns. Served as special advisor to the President as cabinet-level officer.
Pursued progressive strategies that strengthened school's reputation and maximized overall performance in
alignment with marketing goals and objectives.
• Created a full-service, in-house marketing, advertising and public relations agency. Revitalized
admissions campaigns and provided creative support for a successful $15M capital campaign, annual
fundraising, strategic planning, and community relations. Saved more than $1M annually in
commissions and design fees and greatly improved campaign models. Drove enrollments up 127% to a
record-breaking incoming class of 250 freshmen and tripled overall college enrollment in less than 10
years while 36% of the nation's women's colleges were closing down.
• Directed all crisis communications as spokesperson and media expert. Successfully led the college
through multiple leadership transitions and a public funding media crisis. Increased media coverage
200% and boosted college's profile on prominent news and entertainment organizations (ESPN,
Access Hollywood, Montel Williams Show, FOX News, Seventeen Magazine, Glamour, Arizona
Republic and Prevention Magazine).
• Created, managed and executed high-profile special events including two presidential campaign visits
and a gala featuring then-Secretary-General of the United Nations, Kofi Annan. Boosted the college's
brand and expanded community relations, working closely with renowned presenters to include Nobel
Prize Laureate Elie Wiesel, U.S. Poet Laureate Billy Collins, tennis legend Billie Jean King, opera diva
Jessye Norman, and broadcast pioneer Walter Cronkite.
PREVIOUS PROFESSIONAL EXPERIENCE
Director of Press and Publications, PA Stage Company (LORT D), Allentown, PA
Associate Editor, The New Farm Magazine, Rodale Institute, Emmaus, PA
EDUCATION | AFFILIATIONS
B.A English and Journalism, MORAVIAN COLLEGE, Bethlehem, PA
COMMUNITY LEADERSHIP
Board of Associates, MUHLENBERG COLLEGE, 2014-2015
Board of Directors, WEST END ALLIANCE, Allentown, 2011-2014
Delegate, ARTHOUSE CONVERGENCE, 2012-2015
Delegate, LEAGUE OF HISTORIC AMERICAN THEATRES, 2013-2014
Events Committee, 250
th
Anniversary Celebration, CITY OF ALLENTOWN, 2011-2012
Planning Committee, CITY ARTS CAMP, Allentown, 2011-2015
Steering Committee, DOWNTOWN ARTS GROUP, Allentown, 2013-2015
Board of Directors, CIVIC THEATRE OF ALLENTOWN, 1995-2009