The document discusses the concept of hybridity in everyday life. It states that hybridity means a mixture of two races or cultures. It then provides examples of how everyday life in cities today is a hybrid of both local and global influences. No pure local culture exists in cities anymore. Everyday aspects of life like food, clothing, entertainment, language, and fashion are all hybrid mixtures incorporating global and local elements. Contemporary everyday life demonstrates how the global and local are blended together through cultural exchange and appropriation.

2. What does the mean the word of “ Hybrid ’’
Hybrid is a cross between two separate
races or cultures. A hybrid is something
that is mixed and hybrid is simply mixture.

3. Local
Global
Every
day life

4. Everyday life is specific to Location and Cultures. Everyday life in
Manhattan in New York is not same as the Everyday life in Bangalore or
guwahati. So we see that in basic structure of Everyday life in the
cities.
The Cultural artifacts and event of food or fashion are structured
differently for different location.
Everyday life generates multiple identities. One of the most
significant contributions of cultural studies is the notion that both
people and places have multiple identities. Place and people have
become increasingly mobile ,multicultural and hybridized.

5. Everyday life today is a hybrid of the
local and global. No pure local culture
exists in metropolises any more. Even
where local ethic is marked it is part of
a global consumer market.
Everyday life gives us multiple identities .
A same applies to places where a single
street showcases all the world’s leading
lifestyle brands.
Ex :- M.G. Road in Bangalore,
Or
Banjara hills in Hyderabad.

6. Looks at Everyday lifestyles around you
Why are Global names comman now?
1) About the clothes :-
We wear the Fabric shirt of Egyptian
cotton with the styling of European
Zodiac line which is made in China by
the American Country.
The Nokia is a Finnish company.
Our Sunglasses also made in Italian
style.

7. 2) About the food :-
When we go to any
hotel we find many types of
pizza like Maxican Pizza ,
Italian pizza, Domino’s pizza ,
brazian pizza , Vegetarian
pizza. The Pizza is a popular
food of the America. So, Mc
Donald’s uses the local taste to
modify its menu.

8. 3)About the Entertainment :
we can see here mixture of south – North
Indian hybrid culture in everyday life. Local
tastes to modify its menu.
I give you one other song for understand
hybrid lifestyle.
It is represent multiple ways to wear our
clothes habits.
That song sung by Raj Kapoor,
“Mera Juta hai japani…….”

9. 4) About the Fashion :-
The Tommy Hilfiger T-shirt
and Levi’s jeans are combined
with an Indian dupatta or a pair
of Kolhapuri slippers to create
hybrid fashion system that is
neither purely western
capitalist product nor Indian.

10. 5) About the Language :-
Our languages is hybridy of many language of the state,
5) About the language :-
our Language is hybrid of so many language like In
day to day life We speak Guajarati language with the
use of english language. So we can said that Our
language is mixture of many multiple languages.

11. So, we observe here contemporary everyday life is a
mixture of global and local. Contemporary globalization is
also a mode of cultural exchange, appropriation and
marketing .
The global cultural artifact is indigenized and given a
local flavor.
Everyday life now adds local meanings to global cultural
artifacts.
Conclusion:-