IAB empowers the
media and marketing
industries to thrive in
the digital economy.
2014-2018
Q4?
•
•
•
•
•
•
•
•
•
•
•
?
•
•
•
•
•
Q5. Did you use your mobile device for any shopping-
related activities WHILE IN THE STORE(s)?
Q6. How did you use you...
•
?
•
•
•
•
•
Got milk?
2014 IAB Events
IAB Annual Leadership Meeting
February 9 - 11, 2014 • Palm Desert, CA
Mobile: IAB Marketplace
April 7, 201...
Europe Regional Asia
Pacific
South
America
North
America
• IAB Austria
• IAB Belgium
• IAB Bulgaria
• IAB Croatia
(INAMA)
...
?
?
•
•
$12.5
$16.4
$71.8
$13.1
$15.9
$76.6
Newspapers
Magazines
TV (incl. Network, Spot,
Cable, Hisp.)
2012 2011
%oftotalrevenue†
† Amounts do not total to 100% as minor categories are not displayed.
•
•
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
IAB Interactive Outlook
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IAB Interactive Outlook

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IAB Interactive Outlook

  1. 1. IAB empowers the media and marketing industries to thrive in the digital economy.
  2. 2. 2014-2018
  3. 3. Q4?
  4. 4.
  5. 5.
  6. 6. • •
  7. 7. • •
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. ? •
  14. 14. • •
  15. 15. • • Q5. Did you use your mobile device for any shopping- related activities WHILE IN THE STORE(s)? Q6. How did you use your mobile device WHILE SHOPPING IN THE STORE(S) for consumer electronics? Please select all that apply.
  16. 16.
  17. 17. ?
  18. 18. • •
  19. 19. • •
  20. 20. • Got milk?
  21. 21. 2014 IAB Events IAB Annual Leadership Meeting February 9 - 11, 2014 • Palm Desert, CA Mobile: IAB Marketplace April 7, 2014 • New York IAB Cross-Screens May 15, 2014 • New York Advertising Technology: IAB Marketplace June 9, 2014 • New York IAB MIXX Conference & Expo September 29 - 30, 2014 • New York IAB MIXX Awards September 30, 2014 • New York IAB Ad Operations Summit November 3, 2014 • New York The IAB is the convening voice of the industry - hear from and network alongside industry experts at all of our cutting-edge events.
  22. 22. Europe Regional Asia Pacific South America North America • IAB Austria • IAB Belgium • IAB Bulgaria • IAB Croatia (INAMA) • IAB Denmark (FDIM) • IAB Finland • IAB France • IAB Germany (BVDW) • IAB Greece • IAB Hungary • IAB Ireland • IAB Italy • IAB Macedonia • IAB Netherlands • Norway (INMA) • IAB Poland • IAB Romania • IAB Russia • IAB Serbia • IAB Slovakia • IAB Spain • IAB Sweden • IAB Turkey • IAB UK • IAB Europe • IAB Australia • IAB New Zealand • IAB Singapore • IAB Vietnam • IAB Argentina • IAB Brazil • IAB Chile • IAB Colombia • IAB Ecuador • IAB Peru • IAB Uruguay • IAB (United States) • IAB Canada • IAB Caribbean • IAB Mexico
  23. 23. ? ? • •
  24. 24. $12.5 $16.4 $71.8 $13.1 $15.9 $76.6 Newspapers Magazines TV (incl. Network, Spot, Cable, Hisp.) 2012 2011
  25. 25. %oftotalrevenue† † Amounts do not total to 100% as minor categories are not displayed. •
  26. 26.

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