Change enough before change changes you to irrelevance! CMI gets you major breakthrough to move ahead of your competitor. Pharma Marketing in India has always used CMI but never organised it. It was always a Chaos.

1. CMI in the times of Big
Data & AI ….
Aniruddha Mehta

2. Agenda
• CI – “The Culture”
• Breakdown “ Competitive Intelligence”
• Competitive Intelligence in Pharma
• Source of CI
• What can we bring in from Other Industries

3. CI – “The Culture”
• Corporate or
Industrial espionage
• Competitor analysis or
"knowing your
enemy.“
• Your competitors and
the competitive
landscape
• How new technologies
can quickly render
invalid every
assumption

4. Breaking down
“CI”
Every company is or will be
a data company and data is
a guaranteed disruptor
“Its a white cute dog or its a
cute white dog”
Measure sentiment into
speech is a very important
too when a doctor speaks
about your product vs your
competitors product

5. CI in Pharma
Sprint (Tactical)
• Short-Term
• Capturing market
share or increasing
revenues
Marathon (Strategic)
• Longer-term issues
such as key risks and
opportunities facing
the enterprise

6. Sources
• New Systems
• Reporting Mechanisms
• Widely disseminated
information
• Stakeholders, Key
distributors and
suppliers, as well as
customers and
competitors
• Technology
• On Ground

7. Industry Offering
Insurance
• Creating
individualistic
insurance plans for
customer based on
data …
Legal
• Process based creation
of Legal contracts with
ready clauses to select
from …

8. The challenge of incrementalism in
a disruptive world is the classical
too little, too late. Change enough
before change changes you to
irrelevance!