4. Suggested Improvements to the Website
● Making website more kid-friendly
○ Printable coloring pages, interactive games or trivia
● Drive traffic from social media to website
● Distinguish from competitors
Social media
Blackhawks
official
website
5. Online Advertising
Step One: Display Advertising
- Message of #STICKWITHUS across
the city of Chicago and online
- Ads on websites of Chicago
newspapers, businesses
Step Two: Search Engine Marketing
- Use SEO’s such as:
** $10 per click
#StickWithUs
Blackhawks
2018-19
Chicago
hockey
6. Online Advertising Cont.
Step Three: Social Media Marketing Step Four: Analytics
- Measure the success of the
campaign through:
- Social media interactions
- Website visits
- App downloads
- Ticket/merchandise purchases
- Measuring clicks as an
effective way to evaluate a
campaign
Hashtags, polls, Q&A’s
Photo & video
Instagram stories
Facebook Live
Articles/News stories
7. Inbound Marketing
Creating a Blackhawks blog & Email Marketing
- Increase the involvement of fans
- Build their connected to the brand
- Brand awareness
8. Inbound Marketing Cont.
Example blog: Skate Behind the Scenes with the Blackhawks
Who - Chicago Blackhawks staff and players
What - Everything from game days, road trips, charity events,
player exclusives and offseason preparation
When - Distributed once a week
Where - Through email, social media accounts and on the website
Why - To make the brand more inclusive and increase fan engagement
9. Mobile
- Effectiveness of their mobile website
- Don’t lose value of content
- Link to the apps from the mobile and regular website
Improvements:
- Make website have a more unique feel
- Link to apps from social media
10. Overtime
Through implementing this digital strategy campaign, it will
lead to a successful 2018-19 Blackhawks season
--Target goals of increasing fan engagement and building
brand awareness
