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Social media ROI is set to surge as a percentage of total marketing spend over the next 5 years. While 12% of companies track revenue directly from social media, many cite challenges in measuring social media impact. Only 57% can track engagement, the deepest level of impact most can measure. A closed-loop approach is needed to fully track influence from owned media to downstream reshares and conversions.
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This document provides key findings from an influencer marketing benchmark report in 2021. Some of the main highlights include:
- The influencer marketing industry is expected to grow to $13.8 billion in 2021.
- Over 240 new influencer marketing agencies and platforms were established in the last year.
- Micro-influencers have better engagement rates than larger influencers, with micro-influencers on TikTok receiving an average engagement rate of 17.96%.
- Most influencers selected on Instagram and YouTube are micro-influencers, while larger influencers are more popular on TikTok.
2015 state of social media
- Social media marketing has grown in popularity and importance, with an estimated 76,000 professionals globally.
- Successful social media teams have centralized strategy/planning, direction tied to business goals, and dedicated tactical execution.
- Demonstrating the value of social programs through ROI measurement is the top challenge for 60% of social marketers.
THE SHELF'S HOLIDAY INFLUENCER MARKETING PLAYBOOK
A step-by-step social media marketing strategy that will help you roll out a BOSS influencer campaign this holiday season, published by the fine folks at The Shelf
The Use of Social Media by European Investment Professionals 2015
The survey found that most respondents were analysts or had mixed functions. It surveyed investment professionals in several European countries, with most respondents from Germany. It asked about their use of various information sources like social media, traditional media, and company websites. While respondents saw company websites and social media as becoming more important over time, they still viewed traditional sources as more important for investment decisions. Around half of respondents used LinkedIn or Xing, but many were skeptical of social media's reliability and relevance. Most communication was through email rather than social media.
Technorati Digital Influence Report 2013
The document provides an overview of digital influence and marketing trends in 2013 based on surveys of over 6,000 influencers, 1,200 consumers, and 150 brand marketers. Some key findings include:
- Brands spend the majority (75%) of their digital budgets on display, search, and video advertising, with only 10% going to social media including influencer outreach. Within social media budgets, over half goes to Facebook.
- While brands don't allocate much budget to blogs and influencers, consumers view them as highly influential sources of information and for shaping purchase decisions.
- Influencers are most active on their own blogs, where they have been publishing for many years, typically operating 1-5
Technorati's 2013 Digital Influence Report
The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
Technorati 2013 Digital Influence Report
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers follow page views.
- Influencers prefer opportunities to review new products while brands often pitch irrelevant campaigns lacking audience relevance. Increased alignment is needed.
Digital Influence Report by Technorati 2013
The document provides an overview of digital influence and marketing trends in 2013 based on surveys of over 6,000 influencers, 1,200 consumers, and 150 brand marketers. Some key findings include:
- Brands spend the majority (75%) of their digital budgets on display, search, and video advertising, with only 10% going to social media including influencer outreach. Within social media budgets, over half goes to Facebook.
- While brands don't allocate much budget to blogs and influencers, consumers view them as highly influential sources for information and purchase decisions.
- Influencers are most active on their own blogs, where they have been publishing for many years, typically operating 1-5 blogs each.
Digital influence reporte 2013 de Technoati
Estudio en inglés de 34 páginas que muestra un completo y actualizado análisis de la influencia en la decisión de compra en el mundo digital.
Technorati 2013 Digital Influence Report
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
- There is a disconnect between how brands and influencers measure success, with brands relying on metrics like Facebook likes while influencers focus on page views.
- Influencers prefer opportunities to review new products or create custom content for brands, while brands often pitch irrelevant campaigns.
Social Media Impact for Restaurant Business
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
LevelUp on Facebook
Lithium provides social media solutions that can help companies overcome challenges with Facebook engagement and analytics. Lithium uniquely positions itself to deliver deeper engagement through features like gaming mechanics to build loyalty, reputation systems to encourage involvement, and content curation. It also offers rich analytics through sentiment analysis, comparative analysis against other channels, and identification of superfans. This helps companies extract intelligence from social interactions and drive real business outcomes from their social media investments.
Earn it dont buy it presentation
This document discusses the declining effectiveness of paid social media marketing, especially on Facebook. It notes that people do not trust social ads and that buying fake fans destroys engagement. While promotions can still work if done organically, the document argues that organic social media strategies are better for business results. It also notes Facebook is focusing more on mobile and less on desktop, and that the company has acknowledged users, especially younger ones, are engaging less with Facebook in favor of other platforms like Instagram.
Social Media and Events - MEA
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
Social Media For Business: 31 Stats and Anecdotes
Social media spending is expected to increase significantly between 2008-2014, with a compound annual growth rate of 34%. This level of growth outpaces other interactive marketing categories. Most marketers plan to increase or maintain their social media budgets in 2010. Many large companies have significantly increased their social media presence and budgets, including Pepsi, Best Buy, Comcast, and Dell. Social media is also becoming more widely used by non-profits, small businesses, and across both B2B and B2C industries.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
130 stats about the 7 social media trends dominating 2015
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
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Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran Idea
130 stats about the 7 social media trends dominating 2015
130 stats about the 7 social media trends dominating 2015
awesm-imedia
- 1. Social Media ROI — Seriously Fred McIntyre Chief Executive Officer
- 2. awe.sm is Social ROI
- 3. Over the next 5 years social is set to surge... as a percentage of total marketing spend¹ as a driver for larger business goals²& 50% Web sales driven by social and mobile apps 2015 ¹ ²
- 4. Consumer behavior demands that social be treated as a form of outbound marketing of a brand’s reputation will come from its social media presence 65% 70% of active online adult social networkers shop online $5Bn $30Bn +500% 2011 2015 four-year increase in social commerce 2015
- 5. 12% track revenue impact directly from social media 20% track almost no social media impact (just basic traffic and clicks) 57% cite engagement as the deepest level of social impact that that they can track 11% measure the impact of social on other marketing channels ...and 31%cite disparate social analytics as a major obstacle to harness social data effectively Consumer behavior demands that social be treated as a form of outbound marketing
- 6. followers retweets favorites replies impressions ??? conversions clicks ??? pageviews The state of the industry
- 7. The closed loop followers retweets favorites replies impressions clicks Owned Media Tracking Performance Links Conversion Tracking pageviews Downstream Reshare Tracking child shares conversions
- 19. Stacy Peralta shared a link. August 8 Lot of history covered here… Like Comment Share Trailer — Bones Brigade: An Autobiography bonesbrigade.com BONES BRIGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1980s.
- 20. Share Link Share This Link Lot of history covered here… Trailer — Bones Brigade: An Autobiography http://animalch.in/e0g BONES BRIGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1980s. Stacy Peralta shared a link. August 8 Lot of history covered here… Like Comment Share Trailer — Bones Brigade: An Autobiography bonesbrigade.com BONES BRIGADE: An Autobiography chronicles the unmatched life and times of the premier skate team of the 1980s.
- 35. Fred McIntyre fred@awe.sm 1 415 846 4315