In this assignment, students were to choose an artist to analyze and create a 1-year planning goal based on the areas the artist strongest and weakness points

1. Team Member Names: Suquisha Anderson, Camille Cross, Angel Henderson, Duriel
Pittman
Artist: Netta Brielle
Create 1-Year, 6-Month, and 3-Month goals for each of the following pertaining to
your artist: content generation, potential revenue, and audience growth. Make sure
that goals follow the SMART principle (Specific, Measurable, Achievable, Relevant,
Time-bound). Please write in complete sentences.
1-Year Goals
1. Revenue Generating Goal:
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
2. Content Creation Goal:
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
3. Audience Growth Goal:
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
2-6 Month Goals
1. Revenue Generating Goal:
a. Give two specific sentences describing the goal: Since the start of her
career, Netta has released many EP's. For the 6 month goals, we plan to put
out an album for not only her loyal fans, but also to those who will catch
interest in the future.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough). This will give her audience a chance to resonate
with her. Since she writes her own music, she will be the writer. This gives
her creative control over the project as well. This time frame is attainable
and realistic because this gives her time to write the album and record the

2. c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
2. Content Creation Goal:
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
3. Audience Growth Goal:
a. Give two specific sentences describing the goal:
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or not
the artist is on track to complete the goal on time:
3-Month Goals
1. Revenue Generating Goal: Develop more merchandise
a. Give two specific sentences describing the goal: Netta currently has
beanies with an earring and pin on them that are available through
Etsy. We believe fans that will relate to her style would like more
merchandise like hoodies, tank tops, and hats with her logo on them.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough). With Netta already having some
merchandise available, this time frame is attainable because she has a
manufacturer for the beanies and will be adding more items to her
inventory. Netta can be shy at times but will a little time she can open
her more through her merchandise and show more of her creativity.
Along with her developing more content online and modeling the
merchandise she will be able to build up her fan base and create
revenue opportunities within the 3-month goal.
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or
not the artist is on track to complete the goal on time:
2. Content Creation Goal: Develop more updated content on social media
platforms to increase her target audience.
a. Give two specific sentences describing the goal: Looking at Netta’s
social media platforms and her website, some of the content hasn’t

3. been updated in over 4 years. Adding more content will keep Netta
relevant and allow users to get to know her on a more personal level.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or
not the artist is on track to complete the goal on time:
3. Audience Growth Goal: 50,000 social media followers and YouTube
Subscribers
a. Give two specific sentences describing the goal: Netta does not
currently have a large social media following and, in the music
business today having a larger following can create more exposure for
her and her music. By creating more consistent content and available
merchandise can create a demand from her audience and possibly
gain more followers.
b. Elaborate on why you believe this time frame is attainable and
realistic (Be thorough).
c. Set a date prior to your goal deadline when you will review the
progress of this goal. Describe how you will determine whether or
not the artist is on track to complete the goal on time: