Brochure, Commercial, Press Release, & PR Podcast

1. Running head: IMC 1
IMC Strategy References
Angel Henderson
November 21, 2020
Full Sail University
Music Business Marketing

2. IMC 2
Integrated Marketing Communications Strategy
Marketing Objectives
 Increase brand awareness to Music Publishers/Indie Artist by 80% in one year
 Gain sync licensing placements within 6 months for television shows
 Reach 3k followers on Facebook/Instagram, 1k followers on Twitch within 3
months
In order to gain followers on social media and increase brand awareness to music
publishers in one year, A’lyrix has created a targeted marketing strategy. To accomplish these
objectives to promote this product, this product will be used by a combination of push and pull
strategy, along with finding being promoted through music publisher, since the publisher has
connections and opportunity for the product. According to ASCAP, “the publisher will try to
secure commitments from other recordings artist or producers to include the composition on
future albums and singles”.
A’Lyrix will be focused on traditional promotional marketing tools such as online
advertising campaigns through social media, direct marketing through websites, emails, and
brochures. Non-traditional promotion marketing tools will focus on word-of-mouth marketing.
A’Lyrix has a niche target audience to indie/major artist, indie/major labels, and music
publishers. Brochures will be handed out (no booth) at music conferences and festivals. For
example, conferences like MUSEEXPO, A3C Festival & Conference, and Sync Summit.
According to UPrinting, for 1,000 tri-fold brochures that are front and back, the printing
cost is $133.58 (UPrinting, 2020). Information included on the brochure will be a designed logo,
product differentiation, and value proposition. Commercial content for A’Lyrix will be advertised
online on social media (Facebook & Instagram) to reach the target audience. Monthly budgets

3. IMC 3
for advertising on these sites will be $120, $60 for Facebook and $60 on Instagram. Creation of
the podcast will be created on GarageBand and distributed through DistroKid and placed on
Spotify. Duration of the podcast will range from 30-40 minutes and will focus on songwriting
tips, game trivia, and interviews with other songwriters. related to music. According to
musicgateway.com, DistroKid is $19.999 per year to upload unlimited tracks.
Emails will be used to share information with potential clients, artist, and used to pitch
music directly to publishers, artist, music supervisors and sync licensing opportunities. Go
Daddy offers a free domain, professional email, 10 GB of email storage and serious security
protection for $1.99/month (Go Daddy, 2020). Websites like WordPress are a great way to start a
business website and will be the website of my choice to build the brand with. According to
websitebuilerexpert.com, plugins range from $0 to $1,000. For security reasons, $250 will be the
budget for the website. Security on the website is $50, and pre-made themes range from $0-$200.
Word of Mouth marketing (G will be utilized by making connections at music
conferences and networking with industry professionals. Social media will also be involved,
participation in one-on-one connection with engaging followers.

4. IMC 4
IMC Strategy References
Blume, J (May 18, 15) What Kind of Songs Work Best for Tv and Film Placements
and How Do You Find Them BMI retrieved from
https://www.bmi.com/news/entry/what_kinds_of_songs_work_best_for_tv_and_film_placement
sand_how_do_you_find
McGuire, P (November 12, 2018) 7 Top Marketing Strategies for Musicians
Band Zoogle retrieved from https://bandzoogle.com/blog/7-top-marketing-strategies-for-
musicians
Cyber PR Music (January 21, 2020) 25 Music Charitie for your Next Fundraiser
retrieved from https://www.cyberprmusic.com/music-conferences-networking-2020/
Fowlkes, K (November 13, 2019) The Music Business Conference Resources Guide
Medium retrieved from https://medium.com/the-courtroom/the-music-business-conference-
resource-guide-b9cd6301f745
Go Daddy Make Your Own Way Go Daddy retrieved from
https://www.godaddy.com/offers/email/sem-email-domain-
bundle?isc=gooemb101&gclid=CjwKCAiAtej9BRAvEiwA0UAWXlfwG_LUAdhmSszrgUPIb5c75j8o
5zu7L3jjXN8amyVjLnZ2s5LcHRoCdbwQAvD_BwE&gclsrc=aw.ds
Whitfield, H (August 26, 2020) WordPress Pricing 2020 Website Builder Expert retrieved
from https://www.websitebuilderexpert.com/wordpress/wordpress-pricing/

5. IMC 5

6. IMC 6
References
Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To.
Last Name, F. M. (Year). Book Title. City Name: Publisher Name.

7. IMC 7
Footnotes
1[Add footnotes, if any, on their own page following references. For APA formatting
requirements, it’s easy to just type your own footnote references and notes. To format a footnote
reference, select the number and then apply the Footnote Reference. The body of a footnote,
such as this example, uses the Normal text style. (Note: If you delete this sample footnote, don’t
forget to delete its in-text reference as well.)]

8. IMC 8
Tables
Table 1
[Table Title]
Column Head Column Head Column Head Column Head Column Head
Row Head 123 123 123 123
Row Head 456 456 456 456
Row Head 789 789 789 789
Row Head 123 123 123 123
Row Head 456 456 456 456
Row Head 789 789 789 789
Note: [Place all tables for your paper in a tables section, following references (and, if applicable,
footnotes). Start a new page for each table, include a table number and table title for each, as
shown on this page. All explanatory text appears in a table note that follows the table, such as
this one. Use the Table/Figure style to get the spacing between table and note. Tables in APA
format can use single or 1.5 line spacing. Include a heading for every row and column, even if
the content seems obvious. To insert a table, on the Insert tab, tap Table. New tables that you
create in this document use APA format by default.]

9. IMC 9
Figures

10. IMC 10
Figure 1. [Include all figures in their own section, following references (and footnotes and
tables, if applicable). Include a numbered caption for each figure. Use the Table/Figure style for
easy spacing between figure and caption.]
For more information about all elements of APA formatting, please consult the APA Style
Manual, 6th Edition.