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Zagari Applied Project.pptx
- 2. ● Overall Pro’s ○ Engagement during events ○ Structure of posts (links, tags, hashtags) ● Overall Con’s ○ Maintaining engagement during the “off-season” Executive Summary
- 3. FACEBOOK
- 4. ● Engaged Users ○ MEET THE TEAMS OF 2020 Team name: BUET HellBent ■ 3235 users ○ MEET THE TEAMS OF 2020 Team name: Peaky Blinders Mll Akheer ■ 2210 users ○ MEET THE TEAMS OF 2020 Team name: ICPCNextCentury ■ 2170 users FB Success
- 5. ● Maintaining Engagement ● The number of people who have liked your Page and clicked anywhere in your posts ○ MEET THE TEAMS OF 2020 Team name: BUET HellBent ■ 1432 people ○ MEET THE TEAMS OF 2020 Team name: Peaky Blinders Mll Akheer ■ 1038 people FB Improvements
- 6. ● Video Views ○ SWERC 2019/20 - Problem analysis session & Awards ceremony ■ 3023 ○ Good luck to all the participants of ICPC 2020 North America Championship! #icpcnac2020 #icpc2020 ■ 2130 FB Improvements
- 7. ● In the next 6 months. . . ○ Focus on Meet the Team posts when applicable ○ Make posts with key clips from events FB Goals
- 8. TWITTER
- 9. ● Engagement: Top Engagement ○ #ICPC2020 Update from ICPC Foundation Executive Director: https://t.co/J9rtLadHN3 ■ 387 engagements ○ "MEET THE TEAMS OF 2020 Team name: snuke ■ 322 engagements ○ #ICPC Executive Director March 19th update on #ICPC2020 World Finals hosted by MIPT ■ 307 engagements ○ #ICPC Executive Director comments on #ICPC2020 World Finals hosted by MIPT ■ 281 engagements Twitter Success
- 10. ● URL Clicks ○ #ICPC2020 Update from ICPC Foundation Executive Director: https://t.co/J9rtLadHN3 ■ 236 clicks ○ #ICPC Executive Director comments on #ICPC2020 World Finals hosted by MIPT ■ 225 clicks ○ "MEET THE TEAMS OF 2020 Team name: snuke ■ 195 clicks ○ #ICPC Executive Director March 19th update on #ICPC2020 World Finals hosted by MIPT ■ 192 clicks Twitter Success
- 11. ● Engagement Rate ○ Sign us up! https://t.co/Ht60tV9hKk ■ 8.61% engagement ● Retweets ○ #ICPC2020 Update from ICPC Foundation Executive Director: https://t.co/J9rtLadHN3 ■ 12 retweets Twitter Improvements
- 12. ● In the next 6 months. . . ○ Retweet other content ○ Engage with your audience more Twitter Goals
- 13. YOUTUBE
- 14. ● Impressions click-through rate (%) ○ [Reaction] Tokyo Problem Accepted ■ 19.67% click-through rate ○ [Reaction] Moscow and Another Problem Accepted ■ 16.82% click-through rate YT Success
- 15. ● Comments ○ VIP/Sponsor Meet ACM-ICPC World Finals Contributor CISCO ■ 8 comments YT Improvements
- 16. ● In the next 6 months. . . ○ Post more Reaction videos ■ Maintain short, interesting titles, short video length, and interesting thumbnails ○ More engagement with posts YT Goals
Editor's Notes
- As of recently, these “meet the teams” bios have been doing well These add personality and let the community know
- Aside from these, it drops below 1000 and starts to significantly decrease
- Aside from these, it drastically drops Focus on posting clips and highlights maybe
- Short clips engage people more Happy Earth Day - holidays and events help stay relevant ; post when applicable Can spread these posts out so it maintains engagement overall
- Present successes Make sure to have different medias linked to interconnect the events and branding
- Proper usage of hashtags, tags, links Important information like updates, the world finals, Meet the Teams
- Everything else is less than 1% Encourage your audience to interact more Pose questions Introduce a link for them to click or video to watch Repost other ICPC’s content
- Different events around the world Urge audience to like, comment, click links, pose them questions they can answer
- Reaction videos have the highest percentage of 9.74% compared to something like challenge videos with 2%. Focus on more international affairs Thumbnail and title is good. Title is concise and interesting, thumbnail is engaging. Short in video length
- Encourage more people to like, comment, subscribe in the videos
- Use the video time to pose questions or actions to your viewers such as liking, commenting, subscribing
- With all of these changes in affect, you should see drastic improvements amongst your social media presence. Thank you