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Social Media Strategy Data Analysis
- 1. Media strategy FOR ICPC Diana Lynch
- 2. ● Task ○ Is your Social media strategy working to achieve their goals? ● Importance ○ Presence of icpc media ○ sponsors ● Achieve ○ Using data, I will see effectiveness of these goals ● Presenting solutions ○ Successes, improvements, goals, kpis SUMMARY Data ANALYSIS
- 3. FACEBOOK
- 4. ● MEET THE TEAM ( WITH PHOTOS ) ● InFORMATIOn ABOUT WEBInARS ● OVERALL POSTS WITH PHOTOS SUCCESS OF FACEBOOK Source: ICPC nEWS FACEBOOK
- 5. ● REDUCE THE nUMBER OF LInKS USED ○ LACK OF EnGAGEMEnT ● LESS COnTInUED POSTInG OF LIVE STREAMS SUGGESTIOnS FOR IMPROVEMEnT OF FACEBOOK
- 6. GOALS: ● More engagement with links ● Increase number of shares ● More engagement with sponsored posts GOALS AnD KPIs for facebook kpIs: ● Increase lifetime engaged users ○ 1%-2% Engagement rate ● Increase shares by 10% ● Increase lifetime post total impressions by 15%
- 7. TWITTER
- 8. ● Great engagement is seen when the content was informing the audience ○ We see with this tweet that was posted on march 31st, 2020 ● Meet the team introductions SUCCESS OF TWITTER SOURCE: icpc news TWITTER
- 9. ● Increase content informing their audience ● tHE AUDIEnCE EnGAGES MORE WITH COnTEnT WHEn LEADERS OF ICPC GIVE STATEMEnTS ○ MORE PERSOnAL FEEL SUGGESTIOnS FOR IMPROVEMEnTS FOR TWITTER
- 10. GOALS: ● MORE REPLIES On TWEETS ● MORE LIKES On TWEETS ● MORE CLICKS On THE USER PROFILE GOALS AnD KPIS FOR TWITTER KPIS: ● InCREASE USER PROFILE CLICKS BY 10% ● InCREASE REPLIES BY 10% ● InCREASE LIKES BY 15%
- 11. YOUTUBE
- 12. ● RECAP OF THE WORLD FInALS ● More sponsored content ● VIDEOS WHERE ALL TEAMS ARE InCLUDED ● Spotlight on competitors SUCCESS OF YOUTUBE SOURCE: ICPC nEWS YOUTUBE
- 13. ● LESS Q & As ● Less behind the scenes ● Less discussion of problems SUGGESTIOnS FOR IMPROVEMEnT OF YOUTUBE
- 14. GOALS: ● InCREASED WATCH TIME ● MORE COMMEnTS ● MORE PEOPLE SUBSCRIBInG GOALS AnD KPIS FOR YOUTUBE KPIS: ● AVERAGE VIEW DURATIOn In THE 60%-70% ● InCREASE OF SUBSCRIBERS BY 15% ● InCREASE OF COMMEnTS ADDED BY 10%
- 15. Thank you