2. Projects
● Image Management
● GeoTour Blog Posts
● Influential Blogger/Vlogger Outreach list
● Content Creation
● #Geocaching15 Instagram Photo Contest
● Other Projects
3. Image Management
● Task: Research image platforms to create a unified
space where quality photos are readily available
internally
● Steps:
○ Compare 6 websites
○ Sourced and categorized images
● Result:
○ app.thislife.com/library
○ Benefits: Marketing, Social/Community, BizDev,
Creative, PR
○ Unlimited storage, tagging, optimizes search,
cloud, sharing etc…
○ 1,500 Photos uploaded and growing
4. ● Task: Fulfill GeoTour contracts
● Steps:
○ Communicated with GeoTour Hosts
○ Write/post blogs for social
● Result:
○ 10 Geotour blogs, cross-promoted on social
○ Benefits GeoTour hosts and BizDev
○ http://www.geocaching.
com/blog/2015/07/colorados-south-park-geotour/
GeoTour Blog Posts
5. Influential Blogger/Vlogger Outreach list
● Task: Build outreach list of influential online
presences
● Steps:
○ Target audience
○ Monitored to find great content to feature on
social
● Result:
○ Added 108 blogs on the list
○ Long term sustainable relationships
6. Content Creation
● Blog Posts:
○ Newbie Lingo Blog Post
○ Pierce Brosnan Event Blog Post
■ #1 post of the year!
○ Walk A Mile In My Geo-Shoes
○ Etiquette Quiz
● Posts on Facebook, Instagram, Twitter
● Catalogued historical blog content
● Created 6 new KBs
7. #Geocaching15 Instagram Photo Contest
● Task:
○ Promote/Monitor #Geocaching15 on
Instagram with Paige
● Steps:
○ Collect best pictures every week
○ Van Life outreach - 3 participated, with a
combined reach of 39.3K people
● Result:
○ Over 6,000 entries on Instagram
8. Other Projects Worth Noting
● App Store Narrative Set Up
● GiFF video edits
● Holiday Creative Brief
