This document discusses the past, present, and future of B2B marketing. In the past, marketing focused on growing the number of channels to reach customers. Now, technology allows companies to ingest and manage large amounts of customer data from various channels. In the future, B2B marketing will focus on using data and technology to provide granular personalization that benefits both customers and companies through higher margins and lower acquisition costs. The document advocates for visualizing B2B marketing within a single unified framework.

1. THE FUTURE OF
B2B MARKETING

2. The Journey
1. Past
2. Present
3. Future
4. The Universe

3. Why?

4. “B2C is more innovative.
B2B requires the patience of a God.”

5. Past

6. Marketing growth as a
measure of the number
channels / mediums to
reach the customer

8. The Dilemma

9. Channels/Mediums
vs.
InternalizedTechnology to Ingest and
Manage Data

11. To solve the problem of measuring
and gathering data on your
customers as a result of this
explosive channel growth.

12. Now

13. TheTransition

14. Technology Data Knowledge

15. This transition is happening faster than any
other decade before.This is innovation.

16. B2B follows this innovation
curve but years behind.We got
bigger problems.

17. What the hell do I do with this data?
Analyze, manipulate, run queries

18. Technology has become a default option

19. Welcome to the Era of Knowledge

20. Future

21. Why?

22. Granular Customer
Personalization

23. Benefit to You
Your Ideal Customer
Benefit to Customer
They Become Advocates

24. Converging Benefit
Higher Margin Customers
Lower Cost Acquisition
More Money

25. How do you visualize this?

26. The B2B Marketing Universe:
A Single Unified Framework

32. Q&A
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andrew@3avenues.ca
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