การลงทุนด้าน Digital Technology รวมถึงการทำ Digital Campaign ช่วย Transform องค์กรได้อย่างไร? - Attracting prospective students in 2019 - Leveraging digital tools to transform digital diversity in organization

1. by
Assist. Prof. Dr. Mana Patchimnan
How Digital Transformation
Impacts Your Organizations

2. How digital
transformation
impact the
organization?
Mana Patchimnan
VP,Marketing Communication, UTCC

3. Transforming marketing
communication tools and contents

4. Past
University Marketing 7-8 years ago

5. Past
University Marketing 5-6 years ago

6. Past
University Marketing 4-5 years ago

7. Past
University Marketing 3-4 years ago

8. IMC Tools in the Past
Advertising
PR
Sales Promotion
Direct Marketing
Personal Selling
Event
Etc.
Media
TV
Radio
Newspaper
Magazine
Website
In-store media
IMC Tools in the Future
Data Analytics
InteractionDesign
Startup tools for marketing
Media
Online/ SocialMedia
Big Data
E-commerce/E-payment
Blockchain
Robotics
PresentPast Present…Perfect
IMC Tools in the Present
Customer Experience Design
Understand Customer Journey
Build Long-term Connections
Content Management
Keyword Management
Media
SocialMedia
Google
Website
CRM tools (Email, Tele,Event)
Chatbot/ Chat commerce
Social Listening

10. Present

11. Present

12. Present

13. Present
FB AD & Retargeting
Google Adwords & SEO & GDN (Remarketing)

14. Present

15. Present

16. Present
Telemarketing & Brand Engagement
CRM Database

17. Transform marketing
communication strategy

18. Inbound Marketing

19. Inbound Marketing
https://biostratamarketing.com/inbound-marketing/

20. Fly Wheel
• conversational tools
• delight them along the way
(individually)
• empathetic advisor
• expert on your product
• attract qualified prospects, build
trust and credibility for your
business.

23. By sending 2-3 emails (So don’t PUSH too much)

24. Customer Journey/ CX

27. Network Marketing

29. Transforming mindset

30. Find new talents
“Scouting for stars”
Find routine jobs for
“Dead wood”
Re-skill/ Up-skill
“Potentials”
Challenging
“Talents”

31. The right mindset for digital era
• Agile
• Flexible
• Consumer-centric (touch points are important)
• Lifelong learning
• Change hunger (to be the game changer!)
• Try everything new (free to try)
• Networking
• Good teamwork

38. Thank you