Volvo - C30

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By integrating the Above the Line concept of the Volvo C30 campaign, N BBDO organized a Volvo C30 activation road show in some of the most visited train stations and shopping streets in Belgium.

Published in: Automotive, Sports
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Volvo - C30

  1. 1. Volvo C30 Road show
  2. 2. Briefing Bring the Volvo C30 closer to the people by adapting the Above the Line concept in an activation concept. Period: January 2007. Place: whole of Belgium (focus on shopping)
  3. 3. Central idea Activation of the Volvo C30 campaign in three steps: Presentation Volvo C30 in the campaign environment Captation of opinions about the Volvo C30 & leads Contest where people could win an iPod Nano
  4. 4. Central idea C30 in the train stations: Brussels south & Antwerp central
  5. 5. Central idea C30 road show in shopping streets: Louizalaan (Brussels), Meir (Antwerp), Sint-Baafsplein (Ghent), Place du marché (Liège), Grote Markt (Hasselt), Rue du Marchovelette (Namur), Grand Place (Mons)
  6. 6. Results Train stations: good visibility & more than 1.000 qualified leads. Shopping streets: good visibility & more than 800 qualified leads

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