News report stilato ogni anno da Reuters e università di Oxford

1. / ANALYSIS BY COUNTRY/ ANALYSIS BY COUNTRY
ITALY
STATISTICS
Pop 61.5m
Internet 59%
Trust in the news 35% (10th/12)
Interest in news 74% (=3rd/12)
Television remains the main source of news for the bulk of the
Italian population. Public broadcaster RAI’s news bulletins (TG)
are still popular, while all-news TV channels (SKY Tg24, TgCom,
RaiNews24) are building a reputation for trusted news.10
The Italian press is highly regionalised, reflecting the country’s
history and character. With almost half of the population (47%) never
reading a newspaper,11
print readership figures continue to be very
low compared to other European countries.
The online offer is more diverse, with legacy media outlets such as
La Repubblica (29%) performing strongly and digital-born players
still fighting to find an adequate audience and sustainable business
models. With mobile internet booming in Italy, media habits are
changing fast. Many news websites are slightly decreasing in
popularity, while more people use social media and mobile apps to
access and share news.
Newspaper readership is continuing to decline and for the most
part digital subscriptions are not balancing out the loss of print
copies. Several national papers have shut down (including the
eminent L’Unità, launched in 1924 by Antonio Gramsci) and
newsrooms have continued to shrink: in the last 10 years, daily
papers have lost around 30% of their journalistic workforce.12
Despite these problems, paywalls are still not common in Italian
online media outlets which continue to rely on free news subsidised
by advertising. Native advertising formats have been introduced on
most sites, but often with no clear policies to distinguish them from
editorial content. NB
10
According to data by Demos 2014 (www.demos.it/a01071.php).
11
According to data by Censis 2014 (www.censis.it/7?shadow_comunicato_
stampa=120995).
12
According to data by Alessandro Nova, Bocconi University, www.fleg.it/upload/
studi_allegati/Presentazione_filiera_carta_2015_A.%20Nova_ridotto.
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM

2. DIGITAL
PARTICIPATION
39% share a news story via email or
social media. Italy is 3rd out of 12 in
overall participation index.
say the smartphone
is the main way of
accessing online news
24% say the tablet is
the main way of
accessing online news
9%
DIGITAL REACH CROSS
PLATFORM REACH
TRADITIONAL
(OFFLINE) REACH
NEWS
12%
NEWS
The popularity of WhatsApp is growing year by year
in Italy, but media outlets are still reluctant to use this
channel as a distribution platform – with the exception of
La Repubblica’s newly launched breaking news service
(January 2015). According to recent data, the amount
of news shared online continues to grow.13
In the vast
majority of cases this happens through Facebook, while
Twitter and Google+ continue to play a marginal role.
TOP SOCIAL NETWORKS*
34
1011 9
Other
Apple
TabletSmartphone
APPLE DEVICES
VS THE REST
(% NEWS USAGE)
Apple
Other
Newspapers 73%
Broadcasters 25%
Pure players 51%
Newspapers 58%
Broadcasters 93%
Newspapers 82%
Broadcasters 93%
Facebook 55%
YouTube 25%
WhatsApp 18%
Google+ 11%
Twitter 10%
* used weekly for news
L’Espresso.it
Huffington Post
MSN
BeppeGrillo.it
An online local newspaper
Yahoo News
Notizie.Libero.it
Il Sole 24 ore
Rai.TV
La Stampa.it
Il Fatto Quotidiano.it
TgCom.it
Corriere.it
Ansa
Google News
Repubblica.it
Gr1, Gr2, Gr3, Gr24
8 e mezzo
Il Sole 24 Ore
Piazza pulita
Servizio Pubblico
Porta a Porta
Il Corriere della Sera
A local newspaper
Studio Aperto
La Repubblica
Ballarò
SkyTg24
RaiNews
Tg La7
TgCom24
Tg1, Tg2, Tg3, Tg4, Tg529
22
22
19
18
16
16
15
14
11
11
9
8
8
7
7
32
31
30
25
24
23
23
22
20
18
15
14
13
12
11L’Espresso.it
Huffington Post
MSN
BeppeGrillo.it
An online local newspaper
Yahoo News
Notizie.Libero.it
Il Sole 24 ore
Rai.TV
La Stampa.it
Il Fatto Quotidiano.it
TgCom.it
Corriere.it
Ansa
Google News
Repubblica.it
Gr1, Gr2, Gr3, Gr24
8 e mezzo
Il Sole 24 Ore
Piazza pulita
Servizio Pubblico
Porta a Porta
Il Corriere della Sera
A local newspaper
Studio Aperto
La Repubblica
Ballarò
SkyTg24
RaiNews
Tg La7
TgCom24
Tg1, Tg2, Tg3, Tg4, Tg529
22
22
19
18
16
16
15
14
11
11
9
8
8
7
7
61
32
31
30
25
24
23
23
22
20
18
15
14
13
12
11
ONLINE TV, RADIO AND PRINT
13
According to a recent report by Human
Highway report, the number of shared news
items has boomed in the last years (in 2011,
100,000 news items per day were shared; in
2014, more than 400,000), www.slideshare.net/
SitoH2/201406-social-new-media-in-italia.
pay for online
news last year
(4th /12)
TOP
BRANDS
% WEEKLY USAGE
News Video 25%
News Audio 14%
WEEKLY
MULTMEDIA
USAGE
DIGITAL NEWS REPORT 2015 32 33/