The Wireless Zone marketing team organized a 'Food Chain' campaign with Feeding America to combat hunger in local communities. On the Wireless Zone Day of Giving (November 18th, 2015), employees across 380+ store locations collected over 16,000 lbs of food donations, equivalent to 13,000 meals, and volunteered at food banks. The campaign utilized t-shirts, social media with the hashtag #LinkToEndHunger, and in-store materials to encourage participation and raise awareness of hunger issues.

1. Connecting People Teamwork
Community
Food Drive 2015
#LinkToEndHunger
Food Chain - Wireless Zone® Day of Giving 11-18-15
category: Pro-Bono Campaign
firm: Wireless Zone® Marketing Team
client: Wireless Zone Foundation for Giving®
creative director: Kevin Downs
marketing manager: Michele Correia
art director: Danielle Dato
designers: Danielle Dato, Peter Dunbar
copywriters: Danielle Dato (Concept/Title/Slogan)
Andrea Drag (Social Media/Communications, Concept Contributor)
Peter Dunbar (Video)
stock house: iStockphoto.com
printer: Barker Specialty Company (T-shirts)

2. Connecting People Teamwork
Community
Food Drive 2015
#LinkToEndHunger
Wireless Zone®– aVerizonAuthorized Retailer of 380+ store
locations nationwide – banded together with the Wireless Zone
Foundation for Giving® and FeedingAmerica in a ‘Food Chain’ – a
social responsibility movement to end hunger within our
communities.OnTheWireless Zone® Day of Giving(November
8th,2015) StoreOwners,SalesAssociates,Managers,andMembers
of the Wireless Zone® Corporate headquarters proudly donned
theirFoodChainT-shirtsandlinkedtogetherwithFeedingAmerica’s
network of food bank distribution centers to handleover 16,000
lbs of food (approximately 13,000 meals)for people in
need.Stores and staff raised funds,hosted food drives and
volunteered at distribution centers on the Wireless Zone® Day
of Giving to make a positive impact in the communities we serve,
sharing the goodwill on social media with #LinkToEndHunger.
The campaign’s Food Chain logo design plays off the
concept of a food chain; we all need food to live and by linking
together we made an impact for those in need.The purpose
of this movement was to form unity within our system and
strenghthen relationships within our local communities.
The smiley face design with a sausage link smile was the ‘face’
of the campaign’s social movement to bring positive interactions
online using #LinkToEndHunger and represent the happiness
shared in giving and receiving the food and donations.
The campaign tagline ‘Be The Link To End Hunger In Your
Community’ helped customers and staff alike identify with the
cause and want to get involved.The campaign was successful
in that it raised awareness, compassion and action within the
communities we serve.
BE
A LINK
TO END
HUNGER
IN OUR
COMMUNITY.
DAY OF GIVING
11.18.15

3. Connecting People Teamwork
Community
Food Drive 2015
T-shirts were provided to all Wireless Zone®
staff system-wide to
further encourage involvement and unify the campaign.Teams
wore the shirts and took photos of their arms linked together,
while some teams working at food distribution centers created
a human chain to pass boxes loaded with food to move large
quantities quickly.

4. A brochure was released to kick off the project and unify the
system.A simple list of ways to get involved were distributed to
show how easy it is to participate.
Connecting People Teamwork
Community
Food Drive 2015
On November 18th
Join us for a new tradition.
We’re teaming up with Feeding America.
This year, the entire system is encouraged to work
together to help families in need in their community.
Together we can make
a difference.
BE
THE LINK
TO END
HUNGER
IN YOUR
COMMUNITY
by participating in the
Wireless Zone® Day of Giving
Ways to get involved:
DAY OF GIVING
11.18.15
1 Have a Food Drive
Raise Funds
Volunteer
2
3
Help your neighbors in need by collecting
food. Coordinate your efforts with your
local food bank.
Start a fundraiser to make a donation to
your local food bank and help children and
families facing hunger.
From repackaging or transporting donated
food for use at food pantries to working in the
local soup kitchen, there are many ways to
help the hungry in your community.
Let’s show our commitment by
everyone in the Wireless Zone
system wearing our Food Chain
tee shirt on November 18th!
We will be delivering tee
shirts to every employee
AT NO CHARGE.

5. The video projected on all in-store monitors and shared on store
social media brought awareness to the effort and encouraged
customer’s involvement.
30 second video:
Link To End Hunger: https://vimeo.com/145693976
Connecting People Teamwork
Community
Food Drive 2015

6. A series of emails encouraging stores to participate were
developed with guides to meet the challenge of demonstrating
how to leverage their involvement on social media.
Connecting People Teamwork
Community
Food Drive 2015
DAYOFGIVING —11.18.15 Sharing is Fun & Easy!
Together we can make a difference.
Hashtag is a word or phrase preceded by a hash or pound
sign (#) and used to identify messages on a specific topic. When
used on social media, the hashtag is used to draw attention, to
organize, and to promote!
This campaign’s hashtag is #LinkToEndHunger be sure to
include it as a caption on all your Day of Giving Facebook posts!
If you have a specific food bank you will be donating to and
they have a Facebook page, you can even tag them in your post
to increase your reach!
Get Linked: Social Media Guide
How do I tag a
food bank?2
What’s a
hashtag?
1
Steps:
1. Be sure to ‘like’ the
foodbank/organization
on facebook
2. On your store’s Facebook post, type the @ symbol to begin searching for the organization
you’re supporting. Once you find the organization, select them to tag them!
DAYOFGIVING —11.18.15
Have a Food Drive
1
Help your neighbors in need by collecting food.
Raise Funds
2
Start a fundraiser to make a donation to
your local food bank and help children
and families facing hunger.
Collect Food
1. Locate the food bank in your local community (the list of food banks
and contact information is sortable by store).
2. Create a section in your store to collect donations. Use the Box
Sign to decorate the boxes or bags to collect food donations
3. Promote your food drive
• Print Bag Stuffers and give to all of your customers
• Distribute Flyers in your community
• Use the Press release template and send to your local media
4. On the "Day of Giving," have your team deliver your donations to
the food bank. Don’t forget to wear your Day of Giving t-shirts, take
pictures and share!
Donate Funds
1. Day of Giving SKU
• SKU Name: Day of Giving
2. Collect Money
• We recommend a “round up” collection where patrons donate an
amount that rounds their bill up to the next whole dollar
3. Donate
• Food banks will buy perishables and other needed items with your
donation.
• They receive discounts and have better buying power.
4. On the Day of giving have your team deliver your donations to the
food bank. Don’t forget to wear your Day of Giving t-shirts, take
pictures and share!
Volunteer
1. Contact your local Food Bank for opportunities
• Contact the place you’d like to volunteer as soon as you can -
spots fill quickly!
2. How to prepare
• Decide who will volunteer and when
• Find out the needs of the Food Bank. It is usually in a distribution
warehouse.
3. Volunteer
• On the Day of Giving have your team volunteer. Don’t forget to
wear your Day of Giving t-shirts, take pictures and share!
Volunteer
3
From repackaging or transporting donated
food for use at food pantries to working
in the local soup kitchen, there are
many ways to help the hungry
in your community.
Getting Involved is Fun & Easy!
Together we can make a difference.
Here are some ideas — Pick One!
Let’s show our commitment by
everyone in the Wireless Zone system
wearing our Food Chain tee shirt
on November 18th!
Together we can make a difference.
BE THE LINK
TO END HUNGER
IN YOUR COMMUNITY
Ways to get involved:
DAYOFGIVING —11.18.15
Have a Food Drive
Volunteer
Raise Funds
Share!
1
3
2
4
Help your neighbors in need by collecting food.
From repackaging or transporting donated
food for use at food pantries to working
in the local soup kitchen, there are
many ways to help the hungry
in your community.
Start a fundraiser to make a donation to
your local food bank and help children
and families facing hunger.
Spread the goodwill and join the
Day of Giving movement.
Click to learn how
Click to learn how
Click to learn how
We will be delivering tee
shirts to every employee
AT NO CHARGE.
Details to come on how to share photos
or videos of you and your fellow staff doing
good in your Day of Giving tee shirts.
Visit LinkToEndHunger.com or click, to see photos of team Wireless Zone
giving back and being part of the #LinkToEndHunger in their communities.
Thank you for participating!
Together we’ve made a tremendous impact.
Click for the Tagboard
On the Wireless Zone Day of Giving,
Wireless Zone employees across the US collectively
handled over 16,000 lbs of food for families
in need through food drives and Feeding America’s
network of food bank distribution centers.
That’s over 13,000 meals!
Together we’ve made
a difference!
TOGETHER, WE LINKED
TO END HUNGER
IN OUR COMMUNITIES
DAYOFGIVING —11.18.15

7. The campaign tagboard is a social aggregator that pulled
content of staff and customers sharing their participation on
social media such as pictures or statuses with the hashtag
#LinkToEndHunger.This showcased a live feed of the social
responsibility movement, further unifying the system and
spreading the goodwill of Wireless Zone® and the Food
Chain #LinkToEndHunger campaign.
Connecting People Teamwork
Community
Food Drive 2015
Disclaimer: Due to the company rebranding from Verizon Premium Wireless Retailer – Wireless Zone®
to Verizon Authorized Retailer – Wireless Zone® in February 2016, social content from store’s Facebook
pages may no longer be live/aggregated on the tagboard from the November 2015 campaign.
#LinkToEndHunger

8. Connecting People Teamwork
Community
Food Drive 2015