A product pitch on how to get more farm fresh food on city dwellers tables.

1. All Rights Reserved. All trademarks & concepts are property of MiniRoots Inc.

2. By accelerating the shift to hyperlocal, zero food mile diets and
transforming the local urban gardening landscape, we can
change the way people get their food through making it easier
for everyone to GROW TOGETHER using technology, shared
labor and community support.

3. Problem?

4. 40 - 75%
... Of Food Prices Are Transportation Costs
The average family
spends $7,000 on
food a year, with a
median salary of
$54,000 thats 13% of
their total income.

5. 350%
INCREASE
FROM 2010
$5.3T
US FOOD MARKET
2014
The food retail industry comprises foods
sold at food retailers such as grocery
stores, mass merchandisers, drug stores,
convenience stores & foodservice
facilities.

7. In the DC Metro Area alone
there are MORETHAN 2600
Community Gardens, there
are 10Xas many in the DMV

8. DC Metro is home to
more than 8 MAJOR
local farmers markets &
there are another 50
smaller operations.

9. What?

11. WISDOM
Educational resources
and materials for
susainable farm planning
SERVICE
A community of support
with professionals who
assist in tending to the
minifarm
PRODUCTS
Vetted tools and items
that can be used to
construct and sustain the
food garden
NEWSFEED
Help requests, finished
projects, pics of gardens.
special events, earning
alerts and local news
CLASH OF CROPS
Points & prizes for pics
and engagement with
the community such as
blogs, flagging, and
servicing of minifarms
COMMERCE
Coppers will be awarded
in the form of points or
credits and redeemed for
crops and cash.
GROUP EFFORT
Monitor, flag and advice
minifarms in your area
and help everyone grow
together

13. Research, plan and execute a sustainable garden with
resources and support
Connect idle land spaces with budding gardeners to
produce experienced green thumbs good for home
deliveries and farmers markets
Engage with reputable and appropriately skilled
service provides and assistant utilize the correct tools
Communicate and collaborate with other farmers,
friends and family through social networks and our
gardening community
Shop for the best gardening products and acessories
using our esteemed partnerships to get the best price

14. Strategy?

15. M01 M02 M03 M04 M05 M06 --- M08 M09 M10 M12
Design Websites
for MiniRoots &
CrowdCrop
Social Media
Pages Created
Online Surveys
Gauge Interest
Secure Funding
& Seed Money
Code Websites
& Product App
Social Media
Content Created
Survey Data
Analysis
Close Funding
GOALS:
+$750K Seed
+1,000 Followers
+20 Resources
+15 Partnership
Launch Updated
Product Versions
Marketing Event
Soft Launch
Sites & App
Social Media
Marketing
GOALS:
+2,000 Followers
+40 Resources
+20 Partnership
DC Promotion
through local ads,
farmer’s markets,
community gardens,
hardware stores and
nature organizations
Social Media Ads,
Online Press Releases
Launch new features
(Farmer’s Market
Support & Show My
Grow)
Full Product
Launch
Promote Release
Pre-Order
Minifarms, Tools
& Supplies
Collaborate &
assist in setups
Host SeedSwaps
& other events
GOALS:
+10k Followers
???K Site Hits
+100 Resources
+30 Partnership
PRODUCT ROADMAP,
GOALS & TIMELINE V1