Fisher Design

1. T H E D I G I T A L S I D E
O F M A R K E T I N G
Jacksonville Women’s Business Center Series

2. Who We Are
 Women Owned Business
 Design & Advertising Agency
 Founded in 1989
 Merged in 2020

3. Foundation To
Marketing
 Brand Story (Who)
 Services (What)
Marketing Strategy (How)

4. Your Digital
Basecamp
Website
 Analytics & Search Console
 Search EngineOptimization
 Search Listings

5. How to Build A Keyword
Strategy

6. Build Your Keyword Strategy
Company name +
indicators
Alternative company
name(s)
3. Variation Keywords
These keywords are the descriptors that can be added to the
strategy keywords for long-tail keywords.
1. (Keyword) Near Me
2. (Keyword) For Sale
3. (Keyword) Company
4. Best (Keyword)
5. Top (Keyword)
Keyword Avg. Monthly Searches (exact match only)
2, Strategy Keywords
These are the keywords chosen by search volume and relevance
1. Branded Keywords
These are the keywords that represent your brand

7. Content
Marketing
 Social Media
Youtube
 Pinterest
 Email
 Blogging /Articles

8. 1/3 of your hashtags should be branded to your organization or
services
Branded Hashtags
1/3 of your hashtags should be focused on drawing audience
from where your target locations
Local Hashtags
HowTo BuildYour
Hashtag
Strategy
1/3 of your hashtags should be industry specific
Industry Hashtags

9. Paid
Advertising
 Search
 Display
Video
Programmatic

10. HowTo ChooseYour
Paid Strategy

11. Build Your Marketing Budget
Service Gross
- Base Expense
- 1-3% Advertising
= 10-15% Profit Margin
+ Management Fees
+ Media Buying / Ad Spend
= Advertising Costs

12. Free
Tools
FisherDesignandAdvertising.com/tools

13. It costs nothing to support
one another’s journey.
 Like
 Share
 Reviews
 Shop Local

14. C L O S I N G
T H A N K Y O U