Value Proposition Part 1

1. Evone Pina
Manager
JAX Bridges
A JAX Chamber small business initiative

3. Building a Value Proposition
Value
Proposition
Canvases Personas
Treatment/
Solution
Problem/
Value
Canvases and HMW
statements to support
your strategies
Building personas to
provide value to
Pitch your offering
Solve a problem and/or
provide value

4. Business Planning Track
Feasibility Plan
Business Strategy/Plan - Continuously Update
Marketing Plan
Strategic Plan
Operating Plan
Financial Plan
Exit Plan

5. Business Life Cycle
EXIT
EXIT
EXIT
Early
Stage
Start-up
Growth
Rapid
Growth
Maturing
Innovation/
Decline
Conception

9. MP: Marketing P’s
• Price (MP1)
• Product (MP2)
• Promotion (MP3)
• Placement (MP4)