Customer Discovery

1. CUSTOMER
DISCOVERY

2. REVIEWDATA SOURCING
GENERATING INSIGHT
ENRICHING DATA
RESOURCE CYCLE

3. REVIEWDATA SOURCING
GENERATING INSIGHT
ENRICHING DATA
RESOURCE CYCLE
Extracting data from multiple internal and external sources and transforming it into
analysis
Understanding and interpreting customer data, behaviors and feedback into
conclusions that can be used to improve product development and customer support
Combining first party data from internal sources with third party data
A cycling process in which information is made, collected, processed, implemented,
and analyzed for different objectives

4. PERSONA

5. What is data?

6. TOOLS
GOOGLE FORMS
INVOICES
WEBSITE DATA
CRM
SOCIAL MEDIA INSIGHTS

7. RESOURCES US CENSUS
DATA
US CENSUS BUSINESS
BUILDER
US CENSUS BUSINESS BUILDER
2
FLORIDA DEPARTMENT OF
HEALTH
JACKSONVILLE SHERIFF’S
OFFICE
PUBLIC
LIBRARY
GOOGLE

8. Location Quotient
an analytical statistic that measures a
region's industrial specialization
relative to a larger geographic unit