2. Context
For this project, a print will be created to market Canons new
campaign, ‘Journeys’.
Suggested by the company, the outcome will result with a series of
posters made, published media, public posters, or/and an advert all
focused on the same brief.
Requirements include the involvement of photography as well as any
form of art and design which reflects the campaign.
The main aim will be to encourage young people (15-25) to grow an
interest in the company wanting to partake in their equipment and
services.
3. Client
Japanese camera company, Canon will be the client for this project.
The name of the campaign I’ll be participating in is titled ’Journey’. The
purpose of this campaign will be to show how photography can be used
creatively whether that be on its own or combined with other forms of art,
design or media.
From me, a print is needed to be made marketing Canons new ‘Journey’
campaign. This could result in a poster, leaflet, magazine, insert or even a
moving image outcome.
Although, like every known project, issues will fall into place. Problems for
this given brief to consider could possibly include: the management of the
project, time limitations, quality of the final outcome, and the convenience
of the end result.
4. Target audience
The primary target audience for this project will be aimed towards young people,
male and female, around the ages from fifteen to twenty-five.
Around these ages young minds are curious, experimental, looking for the best new
thing discovering hidden interests. By showing these particular groups, they are
most likely to be the ones finding a higher attraction towards trying the cameras
wanting a new hobby.
By going younger, they can be more destructive and careless. As for older, they will
already have their hobbies, they wont want to learn the basics of recent
technology. Therefore, fifteen to twenty-five comes across the best age group to
introduce to this big company.
Issues to consider may result around money. Being young they will already have
their minds set on jobs, houses, cars, money at this time plays a big part in ones life
as at that age group youngins are trying to get a hold of their life and grow.
7. Written articles
@Red_Beard_Rising on Reddit
"Too many to say which is best. 16 hours in the rain on a motorcycle coming home from Sturgis,
5 hours non-stop in the car from home to hotel, the 5 hour stand still on I-65 in a blizzard,
the sunrise heading east over the hills in rural Pennsylvania, three hours in 45-degree rain to be
there on a bike, or the time I went into the north woods of Wisconsin just to have breakfast at
a Moose lodge up there? All are special to me. Can't pick a favorite to be honest."
The reason I have chosen to share this story is leans towards the case of showing how enjoyable
road trips can be. Focusing on adventures the perfect message will be passed out, those who
desire to head out on such a journey will also, ost likely, plan to buy a camera becoming a packing
essential with much better quality than a phone camera, saving memories from those trips.
Upping the marketing scheme for Canon who by chance, sell what everyone will be after who's in
the same boat.
