Sometimes carrying through with your content plan can be a drag. Try this blog batching process to save time and get more visibility!

1. HOW TO
EXECUTE YOUR
BLOG CONTENT
PLAN LIKE A
BOSS
A M Y G O U L D & C O .
With a batching process

2. “Every minute you spend in
planning saves 10 minutes in
execution; this gives
you a 1,000 percent Return on
Energy!”
― Brian Tracy

3. What is Task Batching?
In task batching, you take all of
the similar tasks that you do for
various projects and lump them
together.
This saves time because you
aren't switching between tasks
as frequently.

4. Because you are only setting up
for a task once instead of
multiple times.
When you switch between tasks
multiple times, it takes time to
refocus your attention.
Batching Tasks Saves Time

5. “The concept of batching is hardly
anything new. You probably ended
up batching projects or readings back
when you were in school.”
Neil Patel

6. What's Your
Content Plan?

7. How will you know where you
are going if you don't plan your
route?

8. Things to Consider When Creating a
Content Plan
Goals of your blog and business plan for the
upcoming months.
What services and programs are you
promoting?
What holidays or seasons are coming up.
What are the 4-5 topics that your blog focuses
on.
Who is your ideal client and what are they
interested in?

9. WRITE
THE
POSTS
Write
a
rough
draft
with
as
little
editing
as
possible
CREATE
AN
OUTLINE
Create
an
outline
for
your
post,
what
are
your
main
points,
what
quotes
will
you
use,
links
etc.
BRAINSTORM
NEW
IDEAS
Look
at
keywords,
check-out
your
competition,
and
find
out
what
your
audience
wants/needs.
CHOOSE
YOUR
TOPICS
&
RESEARCH
Research
several
topics,
remember
to
look
for
keywords,
quotes,
statistics,
and
other
facts
to
add
authority.
Look
for
posts
that
you
can
link
to
on
your
site
and
other
credible
sites..
EDIT
AND
FORMAT
Go
back
through
your
post,
edit
it
and
format
your
post.
Check
for
good
SEO
as
well.
Schedule
for
publication
and
work
on
Promotion
next.
BLOG WRITING BATCH PROCESS

10. Blog Post Batching Process
Brainstorm Post Ideas
Research a few posts, find
keywords, outgoing links etc.
Write the post without focusing too
much on editing.
Create graphics
Format the post, add graphics.
Edit, spellcheck, grammar, etc.
Schedule and Promote

11. Brainstorming!

12. Set a Timer and Think Up As Many Post
Ideas as You Can
If you get stuck, try the following...
Think up content that supports my
programs and services.
Looking at my most popular posts, how
can I approach that topic from a
different way?
Check out competitors blog posts that
are popular or read comments.

13. STUCK? It Happens to EVERYONE
Try the following tricks...
Open up www.google.com and type in
my keyword to see what is autofilled.
Use a blog post generator like:
InboundNow, BlogAbout by Impact and
Portent's Idea Generator.
Check out Ubersuggest's Content Ideas
for your keyword.

15. Time to
Research

16. Research keywords
Create the blog post outline
Choose quotes and statistics
Locate other content to link to both on and
off of your blog.
Take notes to refer to when you write your
post.
Next up - Research the Posts for the Month

17. Remember to do keyword research!
www.neilpatel.com/ubersuggest

18. Next...

19. You guessed it! It's time to start
writing!
A few tips when it comes to writing...
Try using dictation on Google Docs or
standard on Macs
Try to minimize the editing... I know
thats easier said than done.

20. “The point of a first draft isn't
to get it RIGHT, but to get it
WRITTEN!”
― John Dufresne

21. DON'T WORRY
EDITING IS
NEXT
I PROMISE!

22. Let's Get Editing!

23. Reread the whole post with fresh eyes.
Remember to use Grammarly for
spelling and grammar.
Check for readability too!
Once you think you are done, give it one
more go over.
Time to break out your imaginary red
pen and get to editing

24. Wait! We're Not Quite Done!

25. It's Time to Bring on the Pretty!

26. formatting
fonts
images, graphs, infographics etc.
post settings, image descriptions.
SEO
It's time for...

27. Tip...
When choosing images for your posts be sure to
choose a couple of horizontal images (which work
better for Facebook and IG) and verticle images
that work better for Pinterest Pins.
This way, you won't have to go find MORE photos
when you promote your posts.
That leads me to...

28. PROMOTION!

29. Quick tip:
Want to quickly
and easily create
content to
promote your
post? Repurpose
your blog post

30. pull out a quote from the post and create a
graphic.
create a slideshow from the blog post and use
it for a Facebook live.
create an infographic or education graphic to
share.
send all or part of the post to your email list.
Use the slides that you created to as an
Instagram or Facebook story or carousel.
Ways to Repurpose Content to Promote
Your Post

31. WANT TO CREATE MORE AWESOME CONTENT
IN LESS TIME?
Visit www.amysgould.com/blog