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The Ultimate Blogging Guide

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The Ultimate Blogging Guide is a talk I gave at Kanpur WordPress Meetup's Blogging Bootcamp/

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The Ultimate Blogging Guide

  1. 1. The Ultimate Blogging Guide
  2. 2. I am Hardeep Asrani I’m a WordPress developer, blogger, and reader. Hello!
  3. 3. blogWhat is it exactly?
  4. 4. Pick a topic.1
  5. 5. Pick a topic. ◉Pick a topic you love and have some knowledge about. ◉Don’t pick a topic just because you see others make money writing about it. ◉Focus on one topic. Don’t write about too diverse a range of topics. ◉Don’t pick something you have a little to knowledge about.
  6. 6. Know your audience.2
  7. 7. Knowing your real audience will make sure you’re creating right content, for the right people. Keep your reader person in mind. If the content that you’re crafting doesn’t appeal to your audience, it will be hard to convert that traffic into a loyal reader base. Know your audience. ◉ You are your first reader. ◉ Interact with your existing readers. ◉ Reply to comments. ◉ Ask questions. ◉ Stats. Stats. Stats.
  8. 8. Focus on your readers, not search engines.
  9. 9. Maintain a schedule. 3
  10. 10. Don’t. “Blog as often as you can produce quality content. If that’s once a month, that’s ok. If that’s everyday, that’s awesome too. But DON’T blog regularly because the social media expert who spoke at the last conference you attended told you that you HAD to blog at LEAST once a day to be a “real” blogger and get “real” traffic and get “real” credibility on the Interwebz. Nope.” - beingcheryl.com Maintain a schedule.
  11. 11. 4. Craft Good Content
  12. 12. Content is the king. You will read it on every blog. Content is the most important thing when it comes to writing. You can maybe bring people to your blog with good marketing and SEO, but if your content isn’t great, they aren’t going to stay there for long. Craft good content.
  13. 13. This is probably what most of the “bloggers” do. Seriously, using Ctrl + C, followed by Ctrl + V, isn’t blogging. Copying saves a lot of time off your work, and you can post dozens of articles within few hours. But – what makes you think that you can do it for a really long time? Or that Google won’t block you for plagiarism? If you’re interested in writing a fine blog post then do some research, use your knowledge in the field, and write it down on a piece of digital paper. Not only that you write a quality post, but you also get better as a writer. Write original content.
  14. 14. Would you like to have a 16GB iPod or a 36GB “Made in China” MP3 player? Just like that, you don’t need a blog where you write 80 articles/day but a blog where you take your time to write every single blog post. Also, you don’t need to write 10 pages long posts when the real content isn’t long. Also reuse your old blog posts. Update older posts with fresh content. Focus on quality, not quantity.
  15. 15. It’s important that you have a solid structure for your blog post. You just can’t put anything anywhere and then expect your readers to get you. Let’s divide a blog post to three parts: ◉Introduction: That’s the part where you tell your readers what your post is about. It starts with the title of your posts, and then some info about the topic. ◉Supportive content: Now after the introduction to the subject, you will break down every piece of information, sentence by sentence, to your reader. Every sentence should add value to the content. ◉Call to action: Now what do you want your users to do after reading your post? Do you want them to buy a project, relevant to your post? Do you want them to leave a comment below, or share your post on social media? This is the part where you start the user interaction. Which came first, the chicken or the egg?
  16. 16. You’re not giving an exam, or writing for search engines. Computers are trying to be more like humans, so why are you trying to be like a computer? Appeal to them, like you’re telling something to a friend of your friend, or a relative that you’ve met after a long time. After reading your content, a reader should feel something. It could a feeling of joy, sorrow, success, inspiration or anything. If they’re not feeling anything then your job is not done. You’re a human, writing to another human.
  17. 17. Your blog posts don’t have to look boring. Add some visualization, fonts, images, videos or whatever helps you to make your content beautiful. I’m not talking about filling it with the unnecessary, but fill with what’s necessary. And please, for the love of our eyes, don’t use Comic Sans!! They’re not funny and nobody likes them. And you don’t need to use too much bold, italic, or underline when it’s not necessary. Yes, it’s good to highlight content when needed with these, but don’t use it randomly. Be beautiful, not boring.
  18. 18. SEO stands for Search Engine Optimization. In simple words, making your blog search-engine friendly. SEO is important, but it’s still less important than the quality of your content. Here are few simple tips: The buzz word: SEO. ◉ Keywords in title (55 characters). ◉ Well crafted meta description (140 characters). ◉ Image file name and alt text. ◉ Use anchor text in links. ◉ Focus on mobile optimization and site speed. ◉ If using WordPress, install Yoast SEO.
  19. 19. “ Don’t expect your blog to generate thousands of views over night. It takes time. A lot of time.
  20. 20. And yea, one last advise.
  21. 21. You can’t fool Google, so don’t try. Period
  22. 22. Any questions ? You can find me at ◉ me@hardeepasrani.com ◉ @HardeeepAsrani on Twitter. ◉ Also, you can just say “Hi” and start a conversation as soon as this presentation ends.  Thanks!

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