The document discusses how to write articles that engage readers from start to finish. It recommends first understanding readers' problems and interests through a short survey. It then advises grabbing readers' attention at the start, having a conversational tone, and ending on an upbeat note that leaves readers satisfied. The goal is for readers to want to learn more from the author's articles.

1. How to Write Articles that Grab and Keep Your Readers
Attention

2. No Surprise Here, Writing Articles is a surefire way to
gain recognition as an expert in your field. By allowing
them to be reprinted along with a resource box
attached, Increases the number of links pointing back to
your site. This gets your site noticed by the Search
Engines, increases your link popularity, and eventually
improves your search ranking.

3. If your article is written well, you'll see an increase in
your web site traffic as well as an increase in your
subscriber base.

4. None of this is anything you don't already know or read
before. However, the problem you may face is, not being
able to come up with an idea, rather, how do you come
up with content which peaks your readers curiosity,
grabs their attention, and keeps them reading through
to the end of your article. Which causes them to want
more of the same.

5. If winning readers is your goal and not just getting
something out there, you'll have to put yourself in their
shoes.

6. Write about what they want to know and not what you
want them to know.

7. Become "Other Centered," Provide them with what they
want and they'll read anything you write. (As long as it's
honest

8. effective and valuable) Write something "Blah" and you
efforts will wind up in the recycle bin.

9. Whatever the topic, the next 4 steps are an outline for
writing articles that grab and keep your readers interest,
they'll read your articles in their entirety, keeping them
coming back for more.

10. 1. First and Foremost: If You're Going to Solve a Problem
it Helps to Know What the problem is. (Not Exactly
Rocket

11. Science, Would You Say?) What Exactly Do Your Readers
Want?

12. If you've got expertise with the topic your readers are
interested

13. in, you'll already know and identify with the problems
they're

14. facing. If Not, you'll have to research a bit more. Or,
quite simply,

15. You can Ask Them.

16. A short, simple 3 question survey will define exactly
what your readers want. I've put an example of the
survey I use to extract pertinent information from my
list. Feel free to use it. Edit it, move it around, change
the questions, do with it as you please.

17. Hello (first name) Always personalize your messages!

18. Pardon the intrusion. I know your time is valuable. I'll be
brief. As a valued subscriber of (The name of your
ezine/newsletter) it is my intent to provide you with
useful, effective, information, intended to help you solve
the challenges you may be having Online. I've put
together a short survey below to help me help you.

19. Please reply with your answers so I can better meet your
needs. Please find the questions below.

20. a. What is the biggest challeng you face on a daily
basis?Traffic?Converting traffic to sales?Where to
advertise?

21. b. What topics would you like covered?

22. c. What changes would you like to see that would make
ournewsletter/ezine of greater value?

23. Keep in mind, This is Your Newsletter. Your answers will
assist me in providing you with the most accurate
content I can provide.

24. Kind Regards,

25. Your Name

26. Your Ezine's Name

27. Your WebSite URL

28. 2. Get Their Attention

29. This is an unforgiving step. If you fail to get your readers
attention in the first several seconds, they'll either click
away or send you into the abyss of cyber space. Lost
forever. Take your time and Think About Your Opening.
Remember it's about Them and what they want. Write
something that makes them feel like, "Hey, They're
Talkin' About Me!" or "Finally, This is Exactly What I've
Been Looking For!"

30. 3. Have a Conversation With Your Reader

31. When writing your article, keep it relaxed. Like you
would be in a normal conversation. Being careful not to
be too informal, as this may irritate your readers. If you
find this to be true, don't worry, you can always edit it
later. Same with being to formal. Simply write as you
talk and you'll be fine.

32. In addition to the facts and strategies, inject a bit of
humor. They may have hopes of being entertained. Be
yourself and let your personality shine through.

33. 4. End On An Upbeat Note

34. Don't let your article die or simply fizzle out. Alot of
writers do this because they don't know how to End on
an Upbeat Note.

35. Impressions are made with the beginning and end of
your article. Create a feeling of anticipation in the
beginning and a feeling of satisfaction in the end.

36. Finally: create an article-writing cheat-sheet for yourself.
Divide it into beginnings/middles/ends and add more

37. useful tips and strategies as you think of them. (For
example, using the tips in this article, you might write:
ENDINGS - end on a high, offer hope, use funny quote,
suggest action to get started.)

38. Do this, and you'll be regularly pumping out articles that
almost everyone will want to publish!

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