under proff sameer mathur,marketing internship

4. ACTION PLAN
• It will serve as a common platform for art
lovers exclusively.
• People can buy and sell paintings, handicrafts
• India has a lot of artisans in different states
who are in search of good markets to earn
their livelihood.
• Each state has its own distinct handicraft,
paintings.

7. Who are the competitors?

8. Target customers
• Art and craft lovers
• Mass marketing involving people of all classes
• Local artisans will get a platform to connect all
over India.

10. • The app will be will have demographic
segmentation as well as geographic
• Unlike the competitors it will include handicrafts
and sculpture to gain more customers with more
extensions.
• To serve as a common link between art buyers
and art sellers.
• Including all the services provided by all online
shopping stores exclusively for art and craft.

12. The 5 P’s of Marketing

13. Key points
• The product is an App with advanced features to
ensure proper service to the customers.
• The primary features will be provided free of cost
to attract the masses. In the premium version
auctions and luxury items will be include with
faster service.
• The premium version will cost $1.99 optimum
cost.
• The promotion will involve the greater use of
social media and digital media.

15. • Starting from India the app will serve as a
global platform for all the people involved in
paintings, handicrafts and sculptures.
• I involves a sense of social responsibility to
uplift the regional talents.
• It will include a holistic marketing concept.
• Building a brand name in art and crafts.

16. DISCLAIMER
Created by Nishant Srivastava ,NIT Raipur,
during a marketing internship by Prof Sameer
Mathur,IIM Lucknow