Android app marketing plan. Summer Internship under PROF Sameer Mathur of IIM Lucknow

2. Overview
• Android music app mainly targeted at the
younger generations.
• Online streaming.
• Download and listen.
• Karaoke feature.

3. Types of subscriptions:
• FREE VERSION:
Only online streaming and download upto 10
songs available.
• PRIME SUBSCRIPTION:
Unlimited downloads.
Karaoke feature available.

4. • To increase user base and popularity.
• Reach turnover of $0.5Million b the end of
next financial year.

5. Market Analysis
• Competitive market.
• Main competitors include Saavn, BlinkBox
music, Gaana.com, spotify, JioMusic, etc.

6. TARGET CUSTOMERS
• Teenagers and young adults.
• People of the music industry.

7. STRATEGY
• Young adults.
• Teenagers.
CUSTOMERS
• Android.
• iOS.
• Facebook.
COLLABORATORS
• T-Series.
• Tips.
• Sony Music.
Other Partners

8. TACTICS

9. App membership price:
0.99$ per month

10. but

11. Those joining in the first 10 days get 3 months
free prime subscription.
AND
Reference code:
Your code is
used you get 10
points.
100 points= 1
month free
prime
membership.

12. SCHEDULE:
5th July 2017
• Meeting
10th July 2017
• Blueprint and review of app.
15th July 2017
• App Launch
25th July 2017
• 10 day promotional offer ends.

14. DISCLAIMER
Made by AYAN SAHA of SRM, Kattankulathur
during a Marketing Internship under Professor
SAMEER MATHUR of IIM Lucknow.