Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.

1. the canvas of
creative mastery
december edition

2. ad horizon
advertisements beyond borders
december recap

3. TSB's innovative 'The Elephant in the Room' campaign has been
crowned the favorite marketing campaign of 2023 by Marketing
Week readers, clinching the title after a competitive voting
series. The campaign, which introduces 'Tiny the Elephant' as
the bank's new mascot, skillfully addresses financial taboos and
has resonated deeply with audiences, surpassing even Guinness'
memorable entry in the finals.
The success of this campaign marks a strategic pivot from the
bank's previous celebrity-driven promotions to a more engaging
and enduring mascot-led approach. Tiny was crafted to
personify the often-ignored financial concerns, encouraging
open discussions around money matters. This character isn't just
for show; it's a calculated move by TSB, aligning with their long-
term vision of customer acquisition and brand resilience.
This campaign sets a new standard for how banks can approach
sensitive topics with both wit and wisdom.
TSB
The winning campaign 2023
https://youtu.be/24mmZOKrpRM?si=fnZy5f-07XkxjlZU

4. Maestro Pizza, in its exhilarating 'Dare with Maestro' campaign,
has taken the joy of devouring its signature Piano Pizza to
unprecedented heights, quite literally. In a thrilling collaboration
with SkyDive Dubai, the campaign has skydivers enjoying the
pizza while freefalling from 15,000 feet, capturing the ultimate
daredevil dining experience.
The bold stunt was not just performed but also shared widely
across social media platforms, captivating viewers with the
sheer novelty of mid-air pizza enjoyment. But the adventure
didn't stop at just viewing.
Maestro Pizza upped the ante by launching a social media
activation that offered the audience a chance to win free
tandem skydiving vouchers. Participants were encouraged to
take their Maestro Pizza on exciting adventures, capturing and
sharing these moments online. This interactive campaign
element invites customers to be part of the thrill, pushing the
boundaries of conventional pizza marketing.
Daily Food Co.
Greater Altitudes Pizza Campaign
https://youtu.be/L3TFTa11pEM?si=tOT3nqBOnvTTWuCW

5. McDonald's is inviting Norway to dine in with style this winter
through its innovative campaign, perfectly tailored to encourage
consumers to enjoy their beloved menu items from the comfort
of home. The campaign cleverly transforms the iconic
McDonald's takeout bag into a cozy house, accompanied by the
inviting tagline, 'Order in.' This minimalistic yet impactful visual
speaks volumes, encouraging a shift from in-restaurant or car
dining to a more homely experience.
The campaign resonates deeply with the Norwegian lifestyle,
acknowledging and adapting to local dining habits. It's a
testament to McDonald's ability to blend cultural awareness with
creative advertising, using the universal language of comfort
food to connect with customers.
This shift in dining narrative isn't just about changing where
people eat; it's about enhancing how they enjoy McDonald's.
McDonald
Eating at Home Campaign

6. Maison Cartier and Publicis Luxe have unveiled a captivating
campaign to celebrate the year's end, inviting audiences into a
"dreamlike adventure" that marries luxury with the whimsy of
winter tales.
The campaign showcases Cartier's timeless pieces, including the
legendary Tank watch and the Love ring, through 16 animated
capsules and a series of ethereal images. This fantastical voyage
aims to immerse viewers in moments of pure enchantment and
magic, reflecting the timeless allure of Cartier's creations.
Launched across stores, digital platforms, print, and elaborate 3D
window displays, the campaign's artistic vision was a
collaborative effort between Publicis Luxe's creative team and
Cartier's architects.
Cartier
“Dreamlike Adventure” Campaign

7. Hamad International Airport in Qatar marks the first anniversary
of its indoor tropical garden, ORCHARD, with a dynamic global
campaign. The celebration is broadcasted across digital and
social platforms, including the entire Qatar Airways fleet,
featuring a hero film that encapsulates the essence of the
airport's luxurious and innovative travel experience.
While a normal airport may just lead you to a plane, Hamad
International Airport provides an experiential leap to new
heights. The campaign, through its compelling storytelling and
breathtaking cinematography, invites viewers into a world
synonymous with luxury, comfort, and exceptional service.
The campaign effectively brings to life the rich, immersive
environment that distinguishes Hamad International as a
premier global travel destination. It is not only celebrates the
anniversary but also reaffirms the airport's commitment to
providing a holistic and elevated travel experience.
Hamad Airport
Indoor Tropical Garden Campaign
https://youtu.be/7jpmMxSW4j4?si=1YVZOZ1uHKSNHu0E

8. In an exciting collaboration with Riot Games, production house
electriclime° has crafted a vibrant film to celebrate the launch of
Teamfight Tactics Mobile (TFT) across the Asia Pacific. The film
features the beloved TFT character Pengu, who brings the
game's joy to life as they dance through the streets of Singapore.
The advert captures an exhilarating chaos reminiscent of TFT's
intense battles and strategic gameplay, with Pengu embodying
the game's spirit of joy and mischief. As Pengu moves from one
location to another, they gather an ever-growing group of
followers, culminating in an electrifying dance-off that
encapsulates the game's lively community and party
atmosphere.
The campaign, amplified by influencer collaborations, not only
marks the launch of TFT Mobile but also celebrates the
expansive, interactive world of Teamfight Tactics.
Riot Games
Teamfight Tactics Campaign
https://www.youtube.com/watch?v=sr0KSZe7TGg

9. next wave
scouting tech & trends...
december recap

10. Target has partnered with actress and singer Hilary Duff to
elevate the holiday shopping experience with the Target Circle
Holiday Giveaway.
The event kicked off in Los Angeles, where Duff delighted Target
Circle loyalty members with $500 gift cards. The spirit of giving
continues as 500 more members will receive this generous perk
along with a complimentary one-year subscription to Target's
Shipt same-day delivery service, adding even more value to the
festive spree.
Winners of the giveaway are set to enjoy substantial Target
Circle earnings and the convenience of Shipt, easing their
holiday preparations. This celebrity-endorsed campaign is not
just a promotional activity; it's a fun, engaging way to reward
and encourage customers during the most bustling shopping
season, enhancing Target's commitment to delivering joy and
value to its community.
Target Circle
Holiday Giveaway by Celebrity

11. Supermodel Winnie Harlow is teaming up with Coca-Cola for a
holiday campaign that marries tradition with technological
innovation. Utilizing Coca-Cola's Create Real Magic tool, Harlow
introduces a series of AI-generated holiday cards, each reflecting
a unique and inclusive take on festive celebrations.
This partnership showcases the power of generative AI to
reimagine holiday traditions, allowing Harlow to share a
personal touch with her diverse holiday memories. It's not just
her memories being digitized; consumers can also use the
Create Real Magic tool to craft their personalized AI holiday
cards, adding a modern twist to season’s greetings.
This initiative by Coca-Cola and Harlow demonstrates the
growing influence of AI in everyday life, offering fresh, inclusive
ways to celebrate and connect during the holidays. By blending
the warmth of personal stories with cutting-edge technology,
the campaign invites everyone to experience the joy of the
season in a new, digitally enhanced way.
Coca Cola
AI Christmas Cards

12. Fashion icon Tommy Hilfiger and Hilfiger Ventures are gearing
up with Tilting Point to debut FashionVerse, a mobile fashion
game blending chic design with cutting-edge AI technology.
Developed by Brandible, the game immerses players in a world
where fashion meets gaming, encouraging them to unleash
their creative design skills.
FashionVerse is set to launch in January 2024, offering an
interactive platform for fashion enthusiasts. Users can create and
compete with 3D avatars, curate fashion sets, and engage with
trends from real-world brands. The game promotes diversity
with models of varying sizes, ethnicities, and abilities and
includes interactive brand pop-ups, merging fashion with
entertainment and art.
Kevin Segalla of Tilting Point sees FashionVerse as an exciting
new frontier for fashion fans in gaming. Available on iOS,
Android, and Netflix mobile app, it's ready to redefine fashion
engagement for a digital audience.
Tommy Hilfiger
"FashionVerse" Mobile Game

13. Dodge is revving up its marketing strategy with an augmented
reality driving game on Instagram, offering a virtual test drive
experience of the new Dodge Hornet. The game, a creative
collaboration between Stellantis North America, Areyes, and
Huge, merges technology and thrill, putting players behind the
virtual wheel of the powerful Hornet.
The AR game captures users' faces and responds to the tilt of
their heads to steer the vehicle, creating an immersive
experience. Within a limited timeframe, players maneuver to
collect icons and avoid speed bumps, all in a bid to score high.
Targeting younger, tech-savvy audiences, the game not only
promotes the Dodge Hornet R/T and Hurricane4 Turbo models
but also taps into the growing trend of interactive advertising
and augmented reality in marketing.
This initiative showcases Dodge's commitment to innovative
marketing strategies, using mixed reality to engage a new
generation of drivers in a fun, interactive way.
Dodge
Augmented Reality Driving Game

14. wisdom wellspring
lessons from the field...
december recap

15. Dubai's gaming scene is currently dominated by Fortnite fever,
with the game experiencing a significant resurgence. True
Gamers, a key player in the international network of eSports
lounges, reports a 32% increase in Fortnite gameplay in just one
month. This surge is attributed to the game's original version
relaunch, drawing an impressive 44.7 million players globally
almost instantly.
The regional gaming industry, expected to hit $2.8 billion by
2026, finds True Gamers at its forefront, offering a diverse array
of over 120 games, including Fortnite. These lounges are not just
about gaming; they're about immersive experiences, featuring
high-speed monitors and futuristic amenities that draw gamers
into an otherworldly adventure.
With the UAE burgeoning as an eSports nexus and Fortnite
leading the charge among popular titles, True Gamers is poised
to significantly shape Dubai's dynamic and rapidly growing
gaming landscape.
Fortnite x Dubai
Storm in Gaming Surge

16. Snapchat is steering into new territory, revealing its potential as
a lucrative platform for automotive marketers. A recent Kantar
survey commissioned by Snap, involving over 2,000 users aged
18 to 49, sheds light on Snapchat's influence in the auto buying
process. Surprisingly, 54% of Snap users are considering
purchasing or leasing a vehicle within the next year, with
Snapchatters 1.5 times more likely to be in active search for a car
compared to non-users.
The platform's demographic, which includes a significant
proportion of employed users with higher incomes, positions
Snapchat as a promising channel for premium and luxury
automotive brands. Moreover, the study reveals that brand
content on Snapchat has a robust impact, with 63% of
prospective buyers likely to engage in the auto buying journey
after encountering ads on the app. Additionally, AR content has
shown to significantly drive physical dealership visits, opening
new, interactive avenues for auto marketing.
Snapchat Insights
Engaging Automotive Buyers

17. Emplifi's latest video performance analysis highlights Instagram
Reels as a critical content strategy, especially for those looking to
revamp their approach in 2024. After examining thousands of
posts across Facebook, Instagram, and TikTok, the study reveals
that Reels are not just competing but outperforming TikTok clips
in driving views, with longer Reels yielding the best results.
While TikTok has long been heralded as the go-to for viral
content, Instagram's Reels have surged ahead, particularly in
brand content engagement. For instance, medium-length Reels
(30- to 90-seconds) significantly outdo shorter ones in view
counts. Despite the surge in Reels' popularity, brands still heavily
invest in Instagram Stories, suggesting a potential shift in
strategic content planning may be beneficial. These findings are
a reminder for brands to continuously adapt and consider
diverse, engaging content formats like Reels to enhance reach
and engagement across social platforms.
IG Reels vs TikTok
IG Reels Eclipse TikTok in Views

18. Pinterest has released its much-anticipated annual report,
“Pinterest Predicts,” offering a glimpse into emerging trends
based on in-app search activity and analytic foresight. Touting a
high accuracy rate, Pinterest asserts that 80% of its predictions
over the past four years have materialized. From "Western
Gothic" to "Hot Metals" and "Blue Beauty," the platform has
identified a variety of trends across ten categories for the
upcoming year. These predictions are drawn from Pinterest's
unique position as a planning tool, giving it early insights into
evolving consumer interests.
The 2024 trend report adopts an interactive format, inviting
users to explore each trend through a tap, leading to detailed
overviews, search terms, and related Pins. Among the eclectic
forecast are trends like "Western goth," jellyfish-inspired design,
and 70s-inspired weddings, showcasing the broad and
sometimes unexpected nature of emerging preferences.
Pinterest
2024 Trend Predictions
https://business.pinterest.com/en-au/pinterest-predicts/

19. zia zeniths
peaks of our creations...
december recap

20. Our team led the branding, video production, and social
media management, effectively highlighting their consumer
rights and dispute resolution services. The video narrates
TDRA's commitment through compelling storytelling and
innovative visuals, reflecting our expertise in creating content
that resonates and informs.
Our multi-platform strategy delivered impressive results:
800K Reach, 1.3M Impressions, 1.5M Views
200K Reach, 700k Reach, 64k Views
400K Reach, 1.2M Impressions, 1.3M Views
3K Impressions, 50K Views
600k Impressions, 400k Views, 200k Unique
Viewers, 91.3K Returning Viewers
Instagram:
Facebook:
TikTok:
X:
YouTube:
TDRA
Awareness Mini Series Videos
https://www.youtube.com/watch?v=u0twB_vY27E
https://www.youtube.com/watch?v=7IH40lBbV8Q

21. Our team proudly spearheaded the design and
implementation of the Dubai Police Rescue Heroes
Challenge, crafting the sponsorship package, event
applications, and agenda.
We aimed for visual appeal, ease of use, and a seamless
experience, reflecting the event's dynamic spirit. Our
work included visually striking sponsorship materials,
intuitive applications, and a well-structured agenda, all
contributing to the event's success.
The multi-platform approach we adopted ensured
impressive results, demonstrating our commitment to
quality and effective event execution. Our efforts
showcased the valor of Dubai's rescuers in an engaging
and professional manner.
Dubai Police
Rescue Heroes Challenge
https://www.instagram.com/p/C1JOtg-P8VY/

22. For the Gateway Promotion Campaign, our team took the
lead in designing a compelling call-to-action campaign
aimed at apartment sales. We embraced the full creative
process, tasked with the mission to showcase the beauty
and amenities of the apartments through innovative visuals.
Our focus was on crafting creative imagery that not only
highlighted the aesthetic appeal of the properties but also
underscored the unique facilities available.
The result was a series of engaging visuals that effectively
communicated the value and allure of the apartments,
driving interest and action among potential buyers. Our
work reflected a deep understanding of market needs and
creative excellence.
Gateway
Promotion Campaign

23. ready to elevate your brand's creative journey?
let's craft brilliance together.
reach out to us at info@zianetwork.com
and let's ignite innovation.