Randy Cohen, VP of Research at Americans for the Arts, and 2015's annual Facts & Figures presentation slides to help you make the case for the arts!

1. Facts & Figures to
Make Your Case
(Add a Story, too!)
Arts Advocacy Day
Washington, D.C.
March 23, 2015
Randy Cohen
Americans for the Arts
@ArtsInfoGuy

2. Facts & Figures
to Make
Tweet
Your Case
@ArtsInfoGuy

3. Tweet it!
The arts are a
fundamental
component of
our humanity!
#AAD15

4. Source of Revenue for
Nonprofit Arts Organizations (Estimated)
Earned Income
60%
Individual 24%
Foundation 4%
Corporate 3%
Federal Govt.
3%
Local Govt. 4%
State Govt. 2%
Source of Revenue for
Nonprofit Arts Organizations (Estimated)

5. Tweet it!
Contributed
revenue keeps
the arts
affordable and
accessible.
#AAD15

6. Government Support for the Arts
1995 to 2015

7. NEA Funding
Fails to Keep Pace with Inflation
1992 to 2015

8. NEA Budget as Percentage of (Non-Defense)
Discretionary Federal Budget: 2 ½ cents Per $100

9. Tweet it!
NEA budget
has failed to
keep up with
inflation!
#AAD15

10. Private Giving to Arts, Culture & Humanities:
1999-2013 (Billions of Current Dollars)

11. Private Giving to Arts, Culture & Humanities as
Percent of Total Philanthropy (1999-2013)

12. Tweet it!
Private sector is
contributing. The
government
needs to do its
share!
#AAD15

13. Arts & Culture: 4.3 Percent of GDP (2012)
($ in Billions)
$699
$434 $448
$174
$530
$0
$100
$200
$300
$400
$500
$600
$700
$800
Arts & Culture Tourism Transportation Agriculture Construction

14. National Findings

15. Most Comprehensive Study Ever
All 50 States + D.C.

16. Organizations & Audiences Spent
$135 Billion

17. Jobs Supported (FTE)
4.1 Million

18. Total Government Revenue
$22.3 Billion

19. Attendees Spent
$24.60 Per Person, Per Event
Meals & Snacks
$13.14
Souvenir/Gifts
$2.74
Transportation
$2.65
Lodging
$3.51
Other
$2.56
@ArtsInfoGuy

20. Event-Related Spending
Local vs. Nonlocal Audiences
Local Non-Local
$17.42
$39.96
59 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

21. AEP4 Calculator
www.AmericansForTheArts.org/EconomicImpact

22. National AEP4 Research Partners

23. A Growing Percentage of Foreign Visitors
Participate in the Arts While in the U.S.

24. Tweet it!
When we invest
in the arts, we
provide cultural
AND economic
benefits to the
community.
#AAD15

26. Creative Industries in IL-4
912 Arts-Related Business Employ 2,901 People
4.7% of all businesses
1.7% of all employees

27. How Many Arts Businesses in
YOUR COMMUNITY?
www.AmericansForTheArts.org/CreativeIndustries

28. Tweet it!
703,000 arts
businesses in the
US. A creativity-
based economy
is in every
Congressional
District.
#AAD15

30. Arts Creativity Innovation
Ready to Innovate Conclusion:
“…it is clear that the arts—music, creative writing,
drawing, dance—provide skills sought by employers
of the third millennium.”

31. Tweet it!
The arts provide
skills sought by
employers of
the 21st century.
#AAD15

32. Thomas Südhof
2013 Nobel Prize for medicine:
“I owe it all to my bassoon teacher”
Drive for excellence…visual thinking…pattern
recognition…problem solving…perseverance

33. Make it a DOUBLE Tweet!
Nobel Prize
winning
scientists are 17
times more
likely to practice
an art form.
#AAD15

34. Improved Academic Performance

35. Tweet it!
If you want
higher test
scores and lower
dropout rates—
keep arts in the
schools!
#AAD15

36. Arts in Healthcare Benefits
• Reduced length of hospital stay
• Fewer medical visits
• Reduced use of pain and anxiety
med’s
• Improved recovery time
• Reduced depression

37. Good Luck
And
Thank You!