Randy Cohen, Vice President of Research at Americans for the Arts, annual presentation about data to help you make your case for the arts at Arts Advocacy Day.

1. Facts & Figures to
Make Your Case
Arts Advocacy Day
Washington, D.C.
March 24, 2014
#ArtsInfoGuy
Randy Cohen
Americans for the Arts

2. Stone-Age Flute

3. The Shame Flute

4. Source of Revenue for
Nonprofit Arts Organizations (Estimated)
Earned Income
60%
Individual 24%
Foundation 4%
Corporate 3%
Federal Govt.
3%
Local Govt. 4%
State Govt. 2%
Source of Revenue for
Nonprofit Arts Organizations (Estimated)

5. Government Support for the Arts
1995 to 2014

6. NEA Funding
Fails to Keep Pace with Inflation
1992 to 2013

7. NEA Budget as Percentage of Non-Military
Discretionary Federal Budget:
2014: 3 cents/$100

8. Private Giving to Arts & Humanities: 1998-2012
(Billions of Current Dollars)

9. Private Giving to Arts & Culture
Percent of Total Philanthropy (1998-2012)

10. Arts & Culture: 3.25 Percent of GDP (2011)
($ in Billions)
$504
$434 $448
$174
$530
$0
$100
$200
$300
$400
$500
$600
Arts & Culture Tourism Transportation Agriculture Construction

11. National Findings

12. Most Comprehensive Study Ever
All 50 States + D.C.

13. Organizations & Audiences Spent
$135 Billion

14. Jobs Supported (FTE)
4.1 Million

15. Local & State Government Revenue
$22.3 Billion

16. Attendees Spent
$24.60 Per Person, Per Event
Meals & Snacks
$13.14
Souvenir/Gifts
$2.74
Transportation
$2.65
Lodging
$3.51
Other
$2.56

17. Event-Related Spending
Local vs. Nonlocal Audiences
Local Non-Local
$17.42
$39.96
59 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

18. AEP4 Calculator
www.AmericansForTheArts.org/EconomicImpact

19. National AEP4 Research Partners

20. Communities looking for the competitive edge
use these reports to measure themselves.

21. Creative Industries in IL-4
912 Arts-Related Business Employ 2,901 People
4.7% of all businesses
1.7% of all employees

22. Creative Industries in Pennsylvania
26,123 Arts-Related Business Employ 127,426 People
3.7% of all businesses
2.0% of all employees

23. How Many Arts Businesses in
YOUR COMMUNITY?
www.AmericansForTheArts.org/CreativeIndustries

25. Arts Creativity Innovation
Ready to Innovate Conclusion:
“…it is clear that the arts—music, creative writing,
drawing, dance—provide skills sought by employers
of the third millennium.”

26. IBM’s Global CEO Study

27. 1.4%
4.8%
0%
1%
2%
3%
4%
5%
High Arts Involvement Low Arts Involvement
Students with High Levels of
Arts Involvement: Less Likely To
Drop Out of School by Grade 10
Improved Academic Performance

28. Arts Students Outperform Non-Arts Students:
Average Points Better on SAT Scores

29. Thomas Südhof
2013 Nobel Prize for medicine:
“I owe it all to my bassoon teacher”
Observation…visual thinking…pattern
recognition…practice…perseverance

30. Arts in Healthcare Benefits
• Reduced length of hospital stay
• Fewer medical visits
• Reduced use of pain and anxiety
med’s
• Improved recovery time
• Reduced depression

31. Thank You!
www.AmericansForTheArts.org