HOT STUFF MUSEUM
Segmentation Targeting Positioning
How attractive is
each segment and
which do you
What is the
for each segment?
What variables can
be identified to
NEED TO BE
Developing the Patron Relationship
Is selling the ticket is the immediate goal?
What are you actually selling to Patron A?
What do you want to sell to Patron A next?
Is there anything to sell to Patron A next?
Consider an objective you are not meeting.
For example: little success moving multi-
buyers to membership; can’t get enough
attendees in your lecture series; or unable to
secure a corporate sponsor.
What gaps in your contextual marketing are
contributing to this problem?
What can you do to fill those gaps?
The Beginning (or Middle or End) of
a Beautiful Relationship – Part 4