3. Leaflet
Leaflets are used to provide information about the particular company or the organisation to inform their readers and audience about their products or what types of
services they would like to offer. As you can see these particular services are offered too their targeted audience of who the people needs this. Another way people
and businesses use leaflets is because it creates advertisements for their specific products and uses of the product. The places that you will find leaflets is at places like
charities, schools, libraries, NHS and more places too.
Effective communications
Clarity – The way that leaflet makes it easy to understand is through different ways. Firstly by looking at the title they have made it clear that the audience understands
what the term antibiotic means. As they have illustrated the word antibiotic with a symbol of tablet as this what it represents for the audience if they don’t know what
it means they have a clear representation of what it means. The “Antibiotic resistance in numbers”, this shows clearly shows what they are talking about in this leaflet
in short amount of words which has come across to their targeted audience. The way all of the leaflet has been laid with boxes and separations and clear uses of
negative space around the words. Also the way they haven’t made over crowded on just one page they have covered over numerous pages for the information.
Referencing sources – The way they have referencing sources is here is by using information from the public health of England this in the very middle of the leaflet.
Here they are referring to things such as websites, social media of what you should put first to have it directly to them and they have given you a website to get
resources for information more about this. Also they have referencing numbers of statics from past years.
Typography
Colour – The certain colours which they have chosen here are colours represent two different sectors but are both looking at the same thing. The leaflet has got
colours of blue, white, orange and burgundy. Firstly, looking at the first two colours of both blue and white. Both these two colour represent for the ‘Public health
England’. As a give a feel of a calmness and relaxing when it comes around peoples health. The other two colours which are orange and burgundy. Both these two
colours don’t represent anything but they are contrasting colours from one another. As all of these colours together are all in engaging with one another and which
really engages with the audience as this really grabs their attention. By looking at all of these colours they aren't just bias to one gender it mixed up to show that
anyone can take these types of leaflets. The writing which has been placed over the colours which are in the background they have changed the text colour to a white.
As this ahs shown to be to effective over this kind of background. Also the other writing which is over a plain background they have chosen to use a burgundy colour
for this section which fits within the colours with so far.
Font – Firstly, at the writing on the far left hand side, they have got a wide range of different sizes of fonts. The reason why they have chosen the font to be different
sizes is because to catch the eye of audience. As they have made the statistics in bigger writing comparing to each one. As they have done this because they have
shown how it has affected the years has gone by. As this makes admitted effect. The uses different types of styles of fonts such as light weight style of font and bold
font. The rest of the information has been shown in same size of text which has been made smaller than the other writing on this leaflet.
Pictures – They have shown a consent use of the symbolic symbol of the pill which in this case is meant to symbolise an antibiotic of the drugs people always taking for
everything. As people understanding what this leaflet with the uses of symbols used.
5. An instruction manual for anything which you are trying to take a step by step process of how to make something from a sheet of simple text telling what to
do alongside with individual picture to go with it to. As the step by guide has got the numbers or in alphabetical order by which you should do first and what
you should do last as well. There is either pictures of illustrations of sketch of the product on long side the text depending on the product. As you can get
these things for consumer products such as vehicles, home appliances and computer appliances. The pieces information give vital information about the
specific product which you are trying to fix together.
Effective communications
Codes of practice – At the very bottom of this instruction manual for a toaster they have said, “Do not wrap the cord around the main body appliances
during or after use”. This shows that someone has tried to do this before and this shows they are not get sued again as they have shown they have put on
the instruction manual so no one can sue them. Reading through the safety regulations which they have set out for their audience of how to be careful
around the product, as it is electric. For the safety regulations that you have to watch out for is on the right hand side for this particular device like a toaster.
Tells what you shouldn’t do and what you should lead by with these sources.
Avoiding ambiguity – The way that the manual instructions wouldn’t be able have no room for the interruption as the way it has been presented with clear
information. The way reader my interrupt the instructions to mean something else like if the audience interrupted the instructions in the different way and
so didn’t get the finished product done the right way on the way they are meant to.
Conciseness – As I look at this instruction manual it has been made simple by using more shorter words that everyone else will know what your on about
when you put it within these contexts. So they have chosen easier language to understand that will be both easy and quick. So it gets across of what your
meant to be doing.
Typography
Colour – For this instruction manual they just wanted to make to make this type of sheet plain and simple for this instruction manual. The reason they
haven’t gone with by using colour on to this instruction manual is because this will simplistic look towards it. Also the fact the colours might side-track who
is going through the manual. So this why they have chosen to go with white background and black text font.
Font – The heading fonts for each separate paragraphs, they are all in capitals. The reason they have made all the heading parts for each paragraph in
capitals is because it makes it more eye-catching and enticing with in the whole look of when look on to each part. The heading of each paragraph you can
tell that this is a different type of font style towards it, as they have used style font of italic. As the rest of the writing is just normal light weight font text
style look.
Pictures – The pictures which have been used here are an illustration of the toaster which will get. They have got an illustrations for the different switches
which what they do this will give the audience interaction with the product. As they have been labelled in alphabetical order to fit with the text to go with it.
As on the further side they have got some safety switches that come with, they got different switches for this specific for this area. They have also got
illustrations for specific functions like bagels which has been shown in these specific sketches.
Instruction manual for a toaster
7. These How-To-Guide’s are very similar to instruction manuals as in a sense of how to do things in a certain order. A how-to-guide is a very good way to get
tips, and advice from someone else. As this is a good way to go through a step by step process through these tasks. As you can get these from online or in
booklets or books. These can used for any tasks they which you need a help through a step by step guide.
Effective communications
Clarity – The clarity through this specific type of How-To-Guide has got a very clear information which has been represented on to the page of the recipe
sheet. The information that they have got three easy steps that they follow through to get the perfect. As they have also made it clear through the pictures
of what kind of biscuits you want them to look like. From looking at the three separate pictures of same biscuits but with different types of sizes and the
defined measurements to add extra things within each biscuit. Also the use of the pictures and the bold text for the title has been shown to be eye catching
which grabs the attention of the viewers, to know what they are going to make as what they are going to look. This creates a clear picture for the audience,
of how they will feel satisfied what they are going to bake. Clear set of instructions of what particular ingredients you need with this recipe to make it. This
has been shown in bold black text.
Accuracy– Making sure that the written ingredients is the right the amount of measurements needed for each specific which is needed within this recipe.
Also that the fact making sure that they have got the right type of ingredients within this recipe.
Avoiding ambiguity – The way that the How-To-Guide wouldn’t be able have no room for the interruption as the way it has been presented with clear
information within the recipe. The reader could interrupt with it by not adding the right ingredients to the recipe or even not reading the recipe the right
way and so miss out some steps from one to another or the set of list for the ingredients which you need you have got some of them but you for get to put
one into the baking, so then it wouldn’t be finished recipe.
Conciseness – I would say with this How-To-Guide that the Conciseness is by looking at to one side of this sheet of this recipe specifically looking at step by
step process through each method of how to make it all together. Also the list of the ingredients on to one side has got clear and simple and has used less
words as possible through out this page.
Typography
Colour – The colours which have been used here for this type of basic recipe sheet are black, white and brown. The the white colouration has been used
within the background to make it easy and clear to the read the writing above. The writing which has been chosen to be in a black colour. They have used
this type of colour of black is instantly recognisable on this plain white background. The used the dark colour brown colour is because it is linked with the
word chocolate.
Font – Within this How-To-Guide they have firstly, used bold type of font for specifically for the ingredients section. They have done this because this is
meant to make the viewers who reading this type of recipe ingredients list should be more important to show this what you should have before the
audience makes the recipe itself. Also they have given other text on the page for the recipe a bolder look to them, specifically looking at the title, the title
for each of the individual biscuits, also the extra ingredients for the different types of biscuits and they have made the number for each step to do first they
have shown this in bold just the numbers of ‘1,2,3’.
Pictures – The pictures which they have used for this type of recipe is clear and simple of what it is about firstly which is chocolate chip biscuits. This is good
representation of what they should turn out like for their customers. This gives off a good image of what they are meant to look when they are eventually
down.
How-to-Guide
9. Factual Journalism
Factual journalism writing which is a type of thing which informs people about events which have happened. As this can appear anywhere in like
for instance in, newspapers, magazines, websites and books. As this particular information is meant to be accurate information which they are
giving out, but however sometimes there have been some incidence where they have have used fiction before. This because people have just
tried to make their stories more interesting as this shows this hasn’t worked, as they shouldn’t do it because it is incorrect information.
Effective communications
Avoiding ambiguity – By looking at the the main title for this particular newspaper as they have said, “Murray ends 77-year wait for British win”.
This shows that this fact that within this title people could still have a argue with the facts which have been given here.
Biased / Referencing sources – As can see throughout this whole article they have shown the person who has written this particular article for a
press shows the signs that the main journalist here making their own opinions. As this shows only one point of view through this article about
Andy Murray and no one else has a say at all. This could also reference sources from sports facts and events which all have happened in the
past which means it can be tracked.
Register – As it has been shown for this particular article for this newspaper they have shown to use more formal language for the adults who
will be mainly the ones who will be reading these types of newspapers. As can be seen through the headline and through other newspapers
headlines they have used easy short, simple which quickly gets the information across.
Typography
Colour – From all newspapers they don’t haven’t colours on the actually newspaper as they just have colour which is on the pictures or have
them in black and white. By looking at this picture which has been used here they have chosen to use the main colours which is gold, white
and black within this photograph which has been shown here.
Font – Looking at the heading for this press for this type of article is an icon symbol for this type of article company for a newspaper. They have
got a bold , italic look towards this main heading of the article of the newspaper. Also they have chosen this type of font for the main headline
for the article to be used as the main story headline. The reason they have chosen these types of fonts is because they icon to this newspaper,
eye catching. At the start of a paragraph they have shown to use is a capital letter. They have done this because to show where to start story
from. Also they have made some words at the very bottom of the article bold. They have done this because this is referring to something else.
Picture – They have used a main picture to go with the main story which is why it is on the front page. They have also got symbol on this
newspaper which is the middle with of, “The Times”. This is also icon sign for this type of this newspaper.
11. Factual Journalism
Effective communications
Legal constraint – From looking at this particular article which I have seen they shown to use legal constraints which concerns the court of law. As
this type of article refers to person who is taking someone else’s identity and using it for their own uses. As by the way the title has been set out
the way it has been said, “Youth misuses classmate’s profile, posts lewd scraps”. As this can told that he is it the wrong way and going behind the
girls back using someone's else's profile to think as his own. This type of legal constraints is usually seen in articles of journalists wrote.
Evidencing of argument – As this clearly states the explanation within this article which has been produced. The issues which come with this is
what people think of this type of article with their different opinions of what they think, to get them involved. As for the persons family who has
done the consequents they have their own view of this story as well as will be different compared to the views of what the journalists write on to
the article. As particularly for an article in a newspaper they have got got a wide range of different sides of the story to come from different
people depending on the issue which is going on in the main heading for it.
Typography
Colour – The colours which have been used within this type of article for a newspaper is just the plain black and white colours. However, in the
real one of this paper will be in colour not just black and white.
Font – They have suggested to use the bolder type of font for specifically for the main heading of the title as this links with the picture. They have
used a bigger font for this compared to everything else on to the newspaper. They have done this because this is the main story which is on the
front of the newspaper or might be with in the newspaper so they trying to make bold so catches the eye for the public to seem interested in this
type of story. They have also used the the bold writing around the page of the newspaper for the main points to be selected out from everything
else of the page. Also got bold text with caption of the photograph of what it trying to tell you in the photograph. They have got italic font
specifically for a quote which someone has said as they want to make it out that it is different from everything else which they used on here. They
have used the use of capital letters for the particular person who has written this article out. The use of capital letters to a start of a paragraph.
Picture– They have got two pictures for this article, the very first picture is of the boy who did the consequents. The second picture which they
have got here is a of the website which he was on, to show what the journalists was talking about this specific social media site. As maybe
possibly people never have heard this site before so this is a way of showing this.
