AWS Customer Presentation - RenderRocket

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Ruben Perez from RenderRocket presented at Amazon Web Services' The Start-Up Project - Los Angeles. RenderRocket provides outsourced 3D animation rendering services to studios and other businesses.

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AWS Customer Presentation - RenderRocket

  1. 1. Render Rocket <ul><li>On Amazon Web Services </li></ul><ul><li>October 23, 2007 </li></ul>
  2. 2. What’s the Problem? <ul><ul><ul><li>NO ONE has enough 3D rendering power to cover peaks (individual student to ILM/Pixar, there just isn’t enough) </li></ul></ul></ul><ul><ul><ul><li>3D Animation is a blend of creative and technical feats. Most (smaller) companies focus on the creative. </li></ul></ul></ul><ul><ul><ul><li>As computers get faster, imaginations get bigger. </li></ul></ul></ul>
  3. 3. What does Render Rocket do? <ul><ul><ul><li>Outsourced 3D Rendering (Digital Laundromat) </li></ul></ul></ul><ul><ul><ul><li>On-Demand render software licensing </li></ul></ul></ul><ul><ul><ul><li>Remote render job management through “Mission Control” </li></ul></ul></ul>
  4. 4. How does it Work? Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer local network UPLOAD - RENDER - DOWNLOAD
  5. 5. Who are our Customers? <ul><li>FEATURE TITLES & EFFECTS: Superman Returns, Night at the Museum, The Ant Bully, Grindhouse, Die Hard 4, Spiderman 3 </li></ul><ul><li>BROADCAST: MTV, Vh1, NBC, CBS </li></ul><ul><li>DESIGN & ARCHITECTURE: Nike, Lockheed Martin, The Jerde Partnership </li></ul><ul><li>EDUCATIONAL: Buffalo University, Columbia University, NYU, Boston College </li></ul>
  6. 6. Website Growth
  7. 7. What’s our Problem? <ul><ul><ul><li>NO ONE has enough 3D rendering power (not even us) </li></ul></ul></ul><ul><ul><ul><li>Our specialty is delivering rendering services, not managing large server and storage farms. </li></ul></ul></ul><ul><ul><ul><li>Bottom Line: Opportunities are lost because of inability to scale quickly and cost-effectively. </li></ul></ul></ul>
  8. 8. AWS Solution <ul><li>Large scalability </li></ul><ul><li>Pay only for what we use </li></ul><ul><li>Predictable hourly cost </li></ul><ul><li>Reliable outsourced Infrastructure </li></ul><ul><li>Main Services Needed: S3 - Massive reliable storage EC2 - Scalable processing SQS - Reliable application messaging </li></ul>
  9. 9. Current AWS Integration Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer local network Amazon S3 Amazon EC2 Render Farm “Gemini”
  10. 10. AWS Integration <ul><li>Manual RR Admin tools for instance deployment </li></ul><ul><li>Manual routing of user traffic to Gemini farm (EC2) </li></ul><ul><li>Render Rocket data center is the hub for user uploads and downloads </li></ul>Current
  11. 11. Future AWS Integration Local Render Farm “ Mercury” Customer Render Rocket “ Mission Control” FTP/HTTP transfer Automatic, Intelligent Job Routing Amazon S3 Amazon EC2 Render Farm “Gemini”
  12. 12. AWS Integration <ul><li>Manual RR Admin tools for instance deployment </li></ul><ul><li>Manual routing of user traffic to Gemini farm (EC2) </li></ul><ul><li>Render Rocket data center is the hub for user uploads and downloads </li></ul><ul><li>Automatic deployment of instances based on capacity needs. </li></ul><ul><li>Automatic routing of user traffic to Gemini farm (EC2) based on type of job </li></ul><ul><li>Amazon S3 becomes the file transfer hub for customers. </li></ul>Current Future
  13. 13. How to be Successful <ul><li>A successful 3D Rendering Services needs to offer 3 key things : </li></ul><ul><ul><ul><li>Enough computing power to handle peak capacity </li></ul></ul></ul><ul><ul><ul><li>Smooth integration with existing workflow </li></ul></ul></ul><ul><ul><ul><li>Cost effective compared to buying or renting computers </li></ul></ul></ul>
  14. 14. Thank you.

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