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Mile-High Video Presentation:
How Prime Video Streams to millions whilst Optimising for
Reliability, Quality and Cost
May 2023
1
CONTENTS
1. Introduction
2. Observability
3. Reliability
4. Cost Optimisation
5. Security
6. Sustainability
7. Conclusion
2
1. INTRODUCTION
3
Ben Forman (He/Him)
Global Head of Live Channels Architecture,
Prime Video
AMAZON CONFIDENTIAL
Introduction
4
PRIME VIDEO
5
6
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
1. Introduction
7
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
1. Introduction
8
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
1. Introduction
1. Introduction
9
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
2. OBSERVABILITY
10
Peter Drucker: Management consultant, educator and author (1909-2005)
11
“You can't manage
what you can’t
measure.”
2. Observability
Identify the metrics which are critical to
your business
12
2. Observability
Identify the metrics which are critical to
your business
13
2. Observability
Availability
Identify the metrics which are critical to
your business
14
2. Observability
Availability
Performance
Identify the metrics which are critical to
your business
15
2. Observability
Availability
Performance
Quality
Identify the metrics which are critical to
your business
Availability
Performance
Quality
Cost
16
2. Observability
17
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
2. Observability
2017
2. Observability
18
2021
AMAZON CONFIDENTIAL 19
3. RELIABILITY
Werner Vogels, VP & CTO Amazon.com
20
“Everything fails, all
the time.”
3.Reliability
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Work backwards from your SLA
Region
3.Reliability
MediaConnect, MediaLive and MediaPackage
each have an SLA of 99.9%
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Work backwards from your SLA
MediaConnect, MediaLive and MediaPackage
each have an SLA of 99.9%
Availability = Availability of x ∗ Availability of y
(A=AxAy​)​ etc.
99.9% * 99.9% *99.9% = 99.7%
Region
3.Reliability
MediaConnect, MediaLive and MediaPackage
each have an SLA of 99.9%
Availability = Availability of x ∗ Availability of y
(A=AxAy​)​ etc.
99.9% * 99.9% *99.9% = 99.7%
3.Reliability
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Region 1
Work backwards from your SLA
A=1-((1−Ax)(1−Ay)​)
A=1-(1-99.7)2
= 99.9991%
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Region 2
24
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
3.Reliability
4. COST OPTIMISATION
25
Andy Jassy, CEO, Amazon.com
26
4. Cost optimisation
“Customers tell us
that they’re not cost –
cutting as much as cost-
optimizing”
Identify the metrics which are critical to
your business
27
4. Cost optimisation
Identify the metrics which are critical to
your business
Develop or Identify a Metric
28
4. Cost optimisation
Identify the metrics which are critical to
your business
Develop or Identify a Metric
Measure
29
4. Cost optimisation
Identify the metrics which are critical to
your business
Develop or Identify a Metric
Measure
Identify the Levers
30
4. Cost optimisation
Identify the metrics which are critical to
your business
Develop or Identify a Metric
Measure
Identify the Levers
Model changes
31
4. Cost optimisation
Identify the metrics which are critical to
your business
Develop or Identify a Metric
Measure
Identify the Levers
Model changes
Implement the Changes
32
4. Cost optimisation
Identify the metrics which are critical to
your business
33
Measure
Model
Implement
4. Cost optimisation
34
AWS Elemental
MediaConnect
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
AWS Elemental
MediaPackage
AWS Direct Connect
AWS Direct Connect
Region
Region
Amazon QuickSight AWS Cost &
Usage Report
Amazon Simple Storage
Service (Amazon S3)
Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon CloudWatch
Mobile client
Fire TV
4. Cost optimisation
5. SECURITY
35
5. Security
Network
Transport
Content
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Region
AWS Elemental
MediaConnect
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Region
6. SUSTAINABILITY
37
38
6. Sustainability
Amazon is on path to
reach 100% renewable
energy by 2025 – five years
ahead of its original 2030
commitment.
39
Measure
Model
Implement
6. Sustainability
AWS Well Architected
Review for Sustainability
AWS Customer Carbon
Footprint Tool
40
Measure
Model
Implement
6. Sustainability
99.2% lower
MTCO2e since
December 2021
7. CONCLUSION
41
42
7. Conclusion
Watching TV should just be
just like watching TV
Optimization doesn’t have to mean
trading-off
We can improve reliability, and
quality whilst reducing cost
43
7. Conclusion
Peter Drucker: Management consultant, educator and author (1909-2005)
44
“You can't manage
what you can’t
measure.”
2. Observability
THANK
YOU

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