Relying on a traditional methods to migrate workloads into the cloud can be fraught with danger. Organizational readiness, proven migration patterns and tooling are critical ingredients to successful projects. In this session you will learn the AWS methodology for migration as well as some of the most useful and popular partner tools that you can leverage to build a repeatable migration practice.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Adrian De Luca, Head of Solution Architecture,
Partners & Ecosystems, Asia Pacific
10th April 2017
Building your AWS Migration
Practice with Toolkits

2. Cloud in 2017
No longer about what and
when, but how can you
get me there?

3. Migration Market Opportunity is NOW!
The public cloud
is becoming an
Enterprise
strategic
imperative
The “tire kicking”
has stopped
The market is
large…in fact, huge!
Globally $2T is
dedicated to
maintenance and
keeping the lights on.
This is a strategic
imperative for AWS
We are investing to
help our customers
benefit from the
Public Cloud
Customers
need help
Partners are
critical and will
lead the way

4. Customer experiences
Migrated over ~5,500 instances in 9 months, reduced
storage costs 50%, compute costs 20%, and sped up
provisioning by 10x (4 weeks to 2 days).
Migrated 300+ applications in one year for a savings of $14M.
Migrated data center assets for several divested business
units in 6 months.
Consolidating 56 data centers down to 6, moving 75% of
infrastructure to cloud in the process, and re-allocating more
than $100M toward key business drivers.
Migrated 8 of 12 data centers to AWS, improving
performance, reliability, and cost.

5. Four stage customer adoption journey
Project
Foundation
Migration
Value
Time
Optimisation &
Reinvention

6. § AWS is used on a project-
by-project basis
§ Solves specific need(s)
for the customer
§ Few AWS skill sets in-
house
§ Customer is proving to
themselves that cloud is a
viable option
§ AWS extends existing
data centres
§ Opens up many new
projects
§ Between 3-5 enterprise-
grade production
applications on AWS
§ Training and establishing
a Cloud Centre of
Excellence
§ Establish scalable
security and compliance
models
§ Preparing for long-term
cloud operations
§ Cloud Centre of
Excellence is established
§ IT roles redefined
§ Groups of production
applications and/or data
centres migrate
§ Cloud becomes default
choice
§ New business models
explored
§ Switch from “Why Cloud?”
to “Why Not Cloud?”
§ More comfortable with
cloud operations than on-
premises
Project Foundation Migration Optimisation &
Reinvention

7. Accelerating adoption fosters innovation and
realise greater value more quickly
RETIRE TECHNICAL DEBT
FOSTER INNOVATION
Value
Time
Project
Foundation
Migration
Optimisation &
Reinvention

8. Migration
Unfortunately, shortfalls in business change
management leave 70% of cloud programs stalled
Value
Time
THE GREAT STALL
Optimisation &
Reinvention
MISSED
OPPORTUNITY
Project
Foundation

9. AWS PartnersAWS and Partner Tools
AWS Investment AWS Training
Migration Methodology
AWS Professional Services

10. Migration Readiness & Planning
(MRP)
Application MigrationsMigration Readiness
Assessment
(MRA)
Phase 0 (MRA)
Determine Readiness
• Current State:
o People
o Platform
o Operations
o Security
• High level business
case
• Identify migration scope
and priorities
• TCO Analysis
Phase 1 (MRP)
Build the Foundation
• Prioritized list of applications targeted
for cloud migration
• App Migration backlog established
• Landing Zone established
• MVP Cloud Operating Model
established
• Security Operations Playbook &
Runbook
• Business case validation
• Operational Readiness
Phase 2 (Application Migrations)
Achieve Business Objectives
• Scale the migrations to achieve your
business case objectives
• Apply people, process, and tooling
• X applications/servers migrated to AWS
Decision
Gate
Decision
Gate
The AWS Migration Journey
15-30 Days 90-120 Days 1-X Weeks

11. BUSINESS
PEOPLE
GOVERNANCE
PLATFORM
SECURITY
OPERATIONS






The Cloud Adoption Framework

12. Using the CAF in the Migration Readiness
Assessement
Value
Time
Project
Foundation
Migration Optimisation &
Reinvention
Use the CAF to develop a structured
approach to cloud adoption and successfully
“cross the chasm”
BUSINESS
PEOPLE
GOVERNANCE
PLATFORM
SECURITY
OPERATIONS

13. Disconnected
and Incomplete Data
Asset
Inventories
CMBD
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case
Gathering Data and Organizing
“Discovery & Planning”
AWS Application
Discovery Service
Applications
Infrastructure
Performance
Migration Readiness & Planning

14. Build Your Cloud Migration Strategy
Discover/Assess/Prioritize
Applications
Use Migration Tools
Cutover
Retain /
Not
Moving
App Code
Development
Purchase COTS/
SaaS & licensing
Validate
Modify underlying
Infrastructure
Full ALM /
SDLC
Manual Config
Manual
Deploy
Manual
Install
Retire /
Decommission
Determine
Migration
Path
Automate
Manual Install
& Setup
Integration
Determine
new platform
Operate

15. Deliverables for the MRP phase
Portfolio Discovery
& Migration Planning
AWS
Landing Zone
Cloud Operations
Model
Cloud Center of
Excellence
Security &
Compliance
Customer Migration
Business Case

16. Within each sprint, the AWS application migration
process moves applications
Opportunity
Evaluation
Portfolio
Discovery and
Planning
Application
Design
Application
Migration and
Validation
Operations
Application 3
Application 2
Application 1
Application 3
Application 2
Application 1
Existing IT
Estate
Scoped
Migration
New
Operating
Model

17. AWS Tools For Each Phase
AWS Application
Discovery Service AWS
Database
Migration
Service
AWS SnowballAWS Server
Migration
Service
AWS
Config
Amazon
CloudWatch
Opportunity
Evaluation
Portfolio
Discovery and
Planning
Application
Design
Application
Migration and
Validation
Operations
Application 3
Application 2
Application 1
Application 3
Application 2
Application 1
Existing IT
Estate
Scoped
Migration
New
Operating
Model

18. Technology Partner Tools
https://aws.amazon.com/migration
Discovery & Planning
Workload Mobility

19. 5 Application
Migration
Patterns (AMP)
AMP 1 – “Like for Like”
AMP 2 – “Win 2003 Upgrade”
AMP 3 – “Data Lift”
AMP 4 – “Website Acceleration”
AMP 5 – “Automated Delivery”

20. AMP 1 – “Like for Like”
Description: Migrate Re-Host application “as-is” to AWS without any code changes.
Objective: Use of AWS/Partner tools to auto-migrate to cloud with minimal downtime.
Where to Apply? Applications running on virtual instances, little to no inter-application dependency,
do not require any kind of application reconfiguration, refactoring, recoding, or re-architecture to make
it cloud compatible. Small (less than 20GB data storage) storage migration on fully supported, cloud
compatible AMI (OS). For example: RHEL > 6, Windows 2008 or greater.
Tools and AWS Services Used
Amazon
EC2
VPN Direct
Connect
S3
Elastic Load
Balancing
Amazon
EBS
AWS
Import/Export
Identity &
Access Management
AWS Server
Migration
Service
AWS
CloudWatch

21. AMP 2 – “Win 2003 Upgrade”
Description: Upgrade (Re-Host and Re-Platform) to Windows 2008, 2012 or 2016 AMI in
AWS.
Objective: Use of methodical and proven process to upgrade application’s underlying OS to a
supported Windows OS.
Where to Apply? Operating System Upgrade Win2003 to Win2008. Small database, little
inter-app dependency.
Tools and AWS Services Used
Amazon
EC2
VPN
Direct Connect S3

22. AMP 3 – “Data Lift”
Description: Data-centric applications that fall in Re-Host category
Objective: Migrate applications and databases using DMS or similar data migration tools.
Where to Apply? Re-host category of internal-facing applications with large databases (>
100GB and < 50 TB) running on AWS supported databases.
Tools and AWS Services Used
Amazon
EC2
VPN
Direct Connect AWS RDS
Database
Migration Service

23. AMP 4 – “Website Acceleration”
Description: Web application requiring High Availability (HA) and sub-second
response time on webpages.
Objective: Migrate marketing websites using automation tools to a cached
architecture for improved response times and reduced latency.
Where to Apply? Re-Host category of applications, limited inter-app dependency,
web-based, n-tiered.
Tools and AWS Services Used
CloudFront S3 Route53 Elastic Load
Balancing
AWS
CloudWatch

24. AMP 5 – “Automated Delivery”
Description: Automate CI/CD of an application using AWS Code* (star) services.
Objective: The goal of this pattern is to apply CI/CD to an application using AWS Code*
services.
Where to Apply? Re-Host category of applications, little inter-app dependency.
Tools and AWS Services Used
CodeDeploy CodePipelineCodeCommit CloudFormation

25. So how else does AWS help
partners?

26. Competency EnablementTools
Partner Migration Program (PMP)
Investment
Support and investment for customers that are ready to
migrate at least 10 applications or 100 AWS instances
and they are / will engage an AWS migration competency
partner for the migration.

27. Investment in Migration Competency Partner Led PMP Migrations
1) Migration Readiness and Planning
(MRP)
2) Application Migrations
AWS Investments:
50% after deducting the customer investment
in the planning phase. The partner is expected
to invest 50% as well.
Access to discounted migration tools.
AWS Investments:
The balance of the PMP investment after the
MRP investment. Plus an additional 30% of the
total PMP investment in the form of customer
usage credits.
Access to discounted migration tools
Up to 10% of AWS annual services revenue post migration
Example:
Expected AWS Services revenue in month 24 is $80k. This is equal to $960k annual AWS
services. 10% of this is available for investment in the partner migration project - $96k.
In addition usage credits of $28.8k (30% of the AWS investment) will be made available

28. Willingness and ability to invest resources to achieve cloud migration readiness and actual migrations.
Migration opportunity that includes workloads that are 500+ Amazon EC2 instances identified for
migrations, and/or representing at least $1M of annual AWS services spending after migrations.
Strong executive level sponsorship to migrate workloads in specific timeframes.
Ability to make commitment to migrate workloads to and run on AWS for a period of 3
years after migration
Agree to be an AWS reference customer and share your success with other companies
2017 – Migration Acceleration Program (MAP)

29. AWS Investment in a Migration Competency Partner Led Migrations

30. Partner Migration Technical Bootcamps
Learn about AWS Migration
methodology, planning and
tools with Solution
Architects, see live
demonstrations & get
hands on with labs
Exclusive Invitations through the APN

31. Migration Competency Program
Designed to highlight APN Partners who have
demonstrated technical proficiency and proven
customer success in specialized solution areas.
Enterprises migrating to AWS require expertise,
tools, and alignment of business and IT strategy.
Many organizations can accelerate their migration,
and their time to results, through partnership.
https://aws.amazon.com/migration/partner-solutions/

32. Thank you!