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Maximizing Lead Generation & CPA Marketing


Published on

How to Maximize Your Success
Without Breaking the Bank?
Lead generation is one of the top businesses online. This Pubcon presentation will explore the rules, the steps to success and how to maximize your lead generation...without losing your shirt!

Published in: Technology, Business
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Maximizing Lead Generation & CPA Marketing

  1. 1. Lead Generation & CPA Marketing<br />How to Maximize Your Success <br />Without Breaking the Bank?<br />(Curtis) R. Curtis, Chief Rainmaker<br />Sharksfly Marketing Solutions &<br />RankSense SEO<br /><br />
  2. 2. “Hosting Lead Generation & <br />CPA Marketing Costs Are One of the Highest on the Internet!!”<br />“So how does anyone make money????”<br />
  3. 3. Web Hosting CPAs<br />
  4. 4. Even with High Lead <br />Generation & CPA Costs Really Smart Hosting Companies<br />Can Make Great Money<br />“BUT…they are few <br />& far between!!!”<br />
  5. 5. Why??<br /><ul><li> It is one of the most competitive!
  6. 6. It is very crowded market space!
  7. 7. Most do not make enough $s to survive!</li></li></ul><li>SO Why Do Most Fail? <br /><ul><li>Run banners/directory ads & wait!
  8. 8. Target the same SERP keywords
  9. 9. Do not have $s nor the resources to compete!</li></li></ul><li>BUT <br />….there is a better way!! <br />However there are few things you should<br />consider before you start<br />
  10. 10. Tips from Pros<br />1. Study & learn from the best<br />2. Put in the time & effort<br />3. Determination & motivation <br />4. Self-discipline & time mgt.<br />5. Stay positive & optimistic <br />6. Communicate with others who are successful marketers<br />
  11. 11. Do your homework…<br /><ul><li>Sign up under a good CPA network
  12. 12. Carefully research potential companies
  13. 13. Check their 3+ months network payouts
  14. 14. Closely examine their terms & conditions
  15. 15. Look for those who convert the best
  16. 16. Look for those with long referral periods</li></li></ul><li>Change the Playing Field! <br /><ul><li>Do not follow the pack
  17. 17. Do not target hosting related keywords
  18. 18. Do not focus on selling hosting!</li></ul> Be Different – Change Your Selling Mindset!<br />
  19. 19. “The Secret Sauce!”<br />Focus on Helping People with Problems!! <br />There are more people with problems than people who need hosting AND they are starving for answers!!<br />
  20. 20. Why is Trust So Important? <br />People who trust you are more likely going to TRUST “yourrecommendations”<br />
  21. 21. How to Find Starving People?<br /><ul><li>Look for people asking questions or having problems related to web hosting</li></ul>*** Trust me… there are lots of them!!!***<br />
  22. 22. Seek Out People in Distress!<br /><ul><li>Answer questions in forums
  23. 23. Write articles & blog about web hosting issues
  24. 24. Create solutions to common problems</li></ul>i.e. My server just got hacked!<br />
  25. 25. Discuss Related Issues:<br /><ul><li>Do I need dedicated server (s)?
  26. 26. How much bandwidth is enough?
  27. 27. Do I need managed or unmanaged?
  28. 28. What OS, database, scripting, etc?
  29. 29. Do I need failover/load balancing?
  30. 30. How quickly can I scale up?</li></li></ul><li>Write an E-Book About <br />Common Problems & Solutions<br />Then give it away free – everywhere you can!<br />So am I crazy? <br />Why would I share this Information?<br />
  31. 31. Saving the Best for Last!<br />REMEMBER:<br />“Solve people’s problems and you WILL GET the trust you need to turn your recommendations into sales”<br />
  32. 32. Lead Generation & CPA Marketing<br />(Curtis) R. Curtis, Chief Rainmaker<br />Sharksfly Marketing Solutions &<br />RankSense SEO Software<br />Direct: 1.604.313.7377<br />Office: 1.206.414.3654<br /><br />Questions?<br />