PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
Why consumers buy counterfeit product
1. Why consumers buy
counterfeit product ? A case
study of the Indian
clothing industry
•Saurabh verma
•Rajender kumar
•Sunil kumar yadav
2. • Introduction
• The Indian Apparel industry
• The Problem
• Materials and Methods
• Analysis and Result
• Discussion and conclusion
3. • Counterfeiting is selling
or marketing of non-
genuine products as
genuine under the name
of famous manufacturer
without the awareness of
both real manufacturer
of the product and the
consumer.
4. Abstract
• The Indian textile and apparel (clothing) industry is one of the
pioneers in the world with an enormous raw material and manufacturing
base. Globalization has brought radical changes for India in terms of
increased FDI, trade, and commerce. However, it has also opened up
the gates for the counterfeiters to use India's low-cost manufacturing
base for the production and distribution of counterfeit apparels. The
presence of counterfeiting in textiles and apparel industry has become
a serious concern for genuine brand manufacturers, policy makers,
and for the government. Counterfeiting has become a problem of
immense magnitude. The present study explored the counterfeit
markets of Chandigarh in order to study the counterfeit consumption
behavior among consumers and also tried to identify the key
demographic determinants influencing consumers' buying intentions.
The results confirmed that income and age of the consumers played a
significant role in consumers' buying intentions for purchasing counterfeit
products, while marital status was found to be insignificant. Finally, the study
provided anti-counterfeiting measures and strategies to combat
counterfeiting in the Indian apparel industry.
Paper Acceptance date 14 June, 2018
5. Introduction
• Counterfeit trademark goods shall mean any
goods, including packaging , bearing without
authorization a trademark which is identical
to trademark validly registered in respect of
such goods, or which cannot be
distinguished in its essential aspects from such
a trademark and, which cannot be distinguished
in its essential aspects from such a trademark
and, which thereby infringes the rights of the
owner of the trademark in question under the
law of the country of importation.
6. The indian apparel industry
• The indian textile and apparel
industry is one of the pioneers in the
world with an enormous raw material
and manufacturing base
(kalbag,2017). The indian textile
industry is the second largest
manufacturer of readymade
garments and is the sixth largest
exporter of clothing in the world
.furthermore, it is estimated that the
industry will grow up to 100 billion
USD in 2018 and to 141 billion USD
by 2021 from the current level of 67
billion USD (ministry of textiles ,
2016)
7. Problems
• The presence of counterfeiting in trade is a matter
of concern for every nation. globalization has
brought radical changes for India in terms of
increased foreign direct investment (FDI), trade
and commerce (vasudeva,2005). However, it
has also opened up the gates for the
counterfeiters to use India's low-cost
manufacturing base for the production
and distribution of counterfeit products.
According to anti –counterfeiting lawyers in
India the market for counterfeit luxury
goods in the country is increasing by 40%
each year (rathore,2013).
8. Materials and Methods
• The main aim of the study is to identify the key
demographic determinants responsible for
influencing consumer’s buying intensions of
purchasing of counterfeit apparels. The present
study is based on descriptive research
design. The population includes all those
consumers who were coming to buy
counterfeit apparels at specific counterfeit
markets of Chandigarh. for the selection of
sample area and respondents , judgments
sampling was used. A sample size of 120
respondents agreed to participate in the study
10. Analysis and Results
1. Marital status and consumers’
buying intensions
2. Income level and consumers'
buying intensions
3. Age group of the respondents
11. Discussion and Conclusion
• The present study explored the counterfeit
markets of Chandigarh in terms of
consumer’ behavior towards
counterfeiting. The study reveals that
consumer’ behavior towards
counterfeit apparels varied from person
to person on their demographics
background ; a similar result was
obtained by juyal (2013) for durable goods
in the indian context.
