ITC Limited is an Indian conglomerate headquartered in Kolkata, West Bengal. It was founded in 1910 as Imperial Tobacco Company of India. ITC has diversified into various business areas including FMCG, IT, hotels, paper, packaging, agri-business and more. ITC reported revenues of Rs. 60493 crore in 2017. Its major products include cigarettes, snacks, personal care, apparel, packaged foods, notebooks, and more. ITC has received several awards for its social responsibility initiatives in areas like women empowerment, education, and watershed development.

1. Done By
A.Amali Mary., BBA.,

2. PROFILE
Type: Public
Traded as: BSE:500875 BSE SENSEX Constituent.
Industry: Conglomerate
Predecessor: W.D&H.O Wills
Founded: 24 August 1910 (as imperial Tabacco company of india)
Headquarters: Kolkata, west Bengal, India
Revenue:60493,crore(2017)
Number of employees:25,959(2013)

3. Products : Consumer goods, Information techology,
Tabacco,Hotels,Ageribusiness,Specialty papers,Packaging
Operating income: 15037crore(2015)
Net income:10471crore(2017)
Total assets:32159crore(2015)
Divisions: ITC Infotech, surya nepal pvt.ltd.
Chairman: Yogesh chandler deveshwar
Webside:WWW.itcportal.com.

4. HISTORY
24 Aug 1910-ITC incorporated under the name of
“Imperial Tobacco Company of India Limited.
1925-ITC’S Packaging & printing Business Division was
set up as s Strategic backward integration for ITC
cigarette business.
1974-The company is ownership progressively
indianised and the name of the company was
changed to ITC Limited.(Indian tabacco company)

5. 1975-Tne co, Launched its Hotel Business. Which was
named ITC-Welcome group Hotel Chola”
1985-Surya Nepal Pvt,Ltd.
2000-10-Itc forayed into the Greeting, Gifting and
Stationery products FMCG products.

6. vision
Sustain ITC’s most valuable corporations through
world class performance, creating growing value for
the Indian economy and the company’s stakeholders.
Mission
To enhance the wealth generating capability of the
enterprise in a globalizing and sustainable
stakeholder value.

7. Stationery
Agricultural
industry
Packaged
foods
Branded
apparel
Information
technology
Paperboards
Safety
matches
Personal
care
Incense
Sticks
Hotel
Cigarette
PRODUCT
PROFILE

8. Major strategies
Distribution network
Market differentiation
Cost control strategy
Diversification of products
Innovation
Regular introduction of new products
Entering into less competitive or unexplored markets

9. Diversification
Related diversification
Unrelated diversification

10. Related diversification
Food -sun feast
Life style retailing-Johnplayers, wills lifestyle
Personal care-essenza di wills,vivel,superia
Safety matches-wimco,aim

11. Unrelated diversification
Hotel
Packaging
Information technology
Agribusiness
Social sector investments (natural resource
management)

18. SWOT ANALYSIS
Strength:
 Management
 Distribution net work
 Strong brand
recognition and
product portfolio
 Cigarette market is
22,ooocr and ITC has
lion’s share in it .
Weakness:
 Dependence on tabacco
revenues
 Negative connection of
tabacco.

19. Opportunity:
 Consumption of
personal care products
 Rural market
 E-choupal
 Filter cigarette segment
of less than 60mm size.
Threats:
 Competition both
domestic & international
 Increasing tax on
cigarettes
 Ban on smoking
 Regulatory restrictions on
cigarettes.

20. Competitors
Marico
Hindustan Unilever Ltd
Golden tabacco limited
RTCL ltd
Dabur
Nirma ltd.

21. Corporate social responsibility
ITC’S businesses generate livelihoods for more
than 5 million people.
ITC’S sustainable community initiative include
women empowerment and primary education.
ITC’S watershed development initiative bring
previous water to nearly 35,000 hectares of
dry lands and moisture stressed areas.

22. Awards and Achievements
ITC’S the first Indian company and the
second on the world to win the prestigious
development gateway award.
ITC is the first corporate to receive the
annual FICCI outstanding vision corporate
triple impact award in 2007.
ITC has won the golden peacock award for
corporate social responsibility in 2017.

23. Future plan
Ensure product quality
Develop rural market to promote other
products
Joined hands with monster jobs to provide
jobs for rural youth
Promoting eco-tourism Eco Medical,
Traditional

24. Health
education
Micro
credit
Planning to launch some other service

25. Conclusion