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ITC Marketing Strategy

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ITC Marketing Strategy
A short presentation on ITC Marketing Methodologies.

Published in: Marketing
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ITC Marketing Strategy

  1. 1. MARKETING MANAGMENT Brief presentation on Indian Tobacco Company A SANDEEP TITUS PRESENTATION
  2. 2. M.S.P & SCompany Profile T.Y.CSR In 1910 Established as the Imperial Tobacco Company of India Limited by WD & HO Wills In 1970 renamed as the Indian Tobacco Company Limited and further In 1974 I.T.C. LimitedOne of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004 Diversified conglomerate with interests ranging from Tobacco to Hospitality Over a market capitalization of 100 cr. Over a market capitalization of 100 cr.ITC Headed By Y. C. Deveshwar Source : Wiki Pedia
  3. 3. Source: ITC Portal Branded Apparels Personal Care Hotel Agricultural Industry Stationary & Package foods Information Technology Paper Boards Cigarettes , Incense & Stick Matches M.S.C.P. Products & Services CSR T.Y.
  4. 4. ITC is the only company in the world to be Carbon Positive M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
  5. 5. Water Positive ITC is the only company in the world to be M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
  6. 6. Solid Waste Recycling Positive M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
  7. 7. Rural Education & development M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
  8. 8. Source: Slide share, ITC Portal Market Strategy Entering into less competitive or unexplored markets P & S T.Y.C.P. CSR
  9. 9. DISTRIBUTION NETWORK Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
  10. 10. REGULAR INTRODUCTION OF NEW PRODUCTS Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
  11. 11. DIVERSIFICATION OF PRODUCTS Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
  12. 12. MARKET DIFFERENTIATION Market Strategy P & S T.Y.C.P. CSR
  13. 13. COST CONTROL Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
  14. 14. Thank You Thank You SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.) A SANDEEP TITUS PRESENTATION
  15. 15. Open to Questions. SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.) A SANDEEP TITUS PRESENTATION

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